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Lucas Morales (Founder & CEO / Zeall.us)

Depending on your interest and goals, if you are like me and always looking for the trends in the big picture then I highly recommend being an active contrarian reader. Read what no one else is reading. Your goal is to think outside the box. To look at the world and ask “why hasn’t this been solved?” And that gives you a roadmap as to what opportunities may exist for your entrepreneurial efforts. So to that, here’s a snapshot, in no particular order, of what might help you push your intellectual boundaries:

  • Born a Crime: Stories from a South African Childhood by Trevor Noah
  • 23 Things They Don't Tell You About Capitalism by Ha-Joon Chang
  • Postcapitalism: A Guide to Our Future by Paul Mason
  • Capital in the Twenty-First Century by Thomas Piketty
  • Who Gets What--And Why: The New Economics of Matchmaking and Market Design by Alvin E. Roth
  • The Political Economy of Participatory Economics by Michael Albert and Robin Hahnel
  • The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin
  • Why America Misunderstands the World by Paul R. Pillar
  • A Theory of Justice by John Rawls
  • Prisoners of Geography by Tim Marshall

Amazon description

The acclaimed Ha-Joon Chang is a voice of sanity-and wit-in this lighthearted book with a serious purpose: to question the assumptions behind the dogma and sheer hype that the dominant school of neoliberal economists have spun since the Age of Reagan. 23 Things They Don't Tell You about Capitalism uses twenty-three short essays (a few great examples: There Is No Such Thing as a Free Market, The Washing Machine Has Changed the World More than the Internet Has) to equip readers with an understanding of how global capitalism works, and doesn't, while offering a vision of how we can shape capitalism to humane ends, instead of becoming slaves of the market.

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