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Melody Hossaini (Founder & CEO / InspirEngage International)
Written by a fellow social entrepreneur and a dear friend who I have known and worked with for a long time, so I am privileged to have seen the process and thinking that lead to this incredible book. This book puts forward a strong case for why our world has passed competition-based strategies, and instead, the level of success that can be gained from seeing business, our communities and indeed our world as an interconnected eco-system, requiring collaborative approaches. Book that will no doubt have considerable impact on many organisations.
Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization.
He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world.
You will gain access to world-leading techniques to enable you to:
- Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side.
- Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships.
- De-couple your potential for growth from the level of resource your organization controls.
This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.
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