This book has 5 recommendations
Ola Olusoga (Co-founder / Populum)
Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head".
Neil Patel (Co-founder / Crazy Egg)
If you need more traffic, leads and sales, you need The Conversion Code.
Oli Gardner (Co-founder / Unbounce)
We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read.
Dan Stewart (CEO / Happy Grasshopper)
We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code.
Steve Pacinelli (CMO / BombBomb)
The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement.
The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.
- Engage with consumers more effectively online
- Leverage the strengths of social media, apps, and blogs to capture more leads for less money
- Convert more Internet leads into real-world prospects and sales appointments
- Make connections on every call and learn the exact words that close more sales
The business world is moving away from belly-to-belly interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.