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Bill Liao (General Partner / RebelBio, SOSV.com)
The human world occurs in language so best get good at it!
The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades.
Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but powerful techniques readers can use to really get through to people--whether they're coworkers, friends, strangers, or enemies. Just Listen reveals how to:
- Make a powerful and positive first impression
- Listen effectively
- Make even a total stranger--a potential client, perhaps--feel felt
- Talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset
- Achieve buy-in, the linchpin of all persuasion, negotiation, sales, and more
Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the impossible and unreachable people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.
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