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Kai Yeo (Partner & Creative Director of BUREAU, Co-founder and Design Lead of Hutan Tropical / )

“Restaurant Man” by Joe Bastianich has a lot of street wisdom. A line in the book stuck — “it’s better to stay lukewarm for twenty years than hot for six months“. It sounded counter-intuitive but for the first restaurant he wanted to build, Bastianich decided early on he wasn’t going to have a trendy restaurant fizzle out in a few months. Being consistently good made far better business sense.

Amazon description

Joe Bastianich is unquestionably one of the most successful restaurateurs in America—if not the world. So how did a nice Italian boy from Queens turn his passion for food and wine into an empire? In Restaurant Man, Joe charts a remarkable journey that first began in his parents’ neighborhood eatery. Along the way, he shares fascinating stories about his establishments and his superstar chef par tners—his mother, Lidia Bastianich, and Mario Batali.

Ever since Anthony Bourdain whet literary palates with Kitchen Confidential, restaurant memoirs have been mainstays of the bestseller lists. Serving up equal parts rock ’n’ roll and hard-ass business reality, Restaurant Man is a compelling ragu-to-riches chronicle that foodies, businessmen, and aspiring restauranteurs alike will be hankering to read.

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