This book has 2 recommendations
Ola Olusoga (Co-founder / Populum)
For business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to people.
Garrett Moon (CEO & Co-Founder / CoSchedule)
Running Lean by Ash Maurya: Learn to build products the lean way!
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a product/market fit for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
- Find a problem worth solving, then define a solution
- Engage your customers throughout the development cycle
- Continually test your product with smaller, faster iterations
- Build a feature, measure customer response, and verify/refute the idea
- Know when to pivot by changing your plan's course
- Maximize your efforts for speed, learning, and focus
- Learn the ideal time to raise your big round of funding