The Power-Up is the best way stay up to date on the gaming industry news. Click here to find out why!

We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.

This book has 1 recommendation

Marius Ciuchete Paun (Web designer)

I read it back in 2005 while I was on the plane to Miami (I didn’t had issues reading a whole book during a 7 hours flight, back then!). It made me understand how powerful brands build their audiences using the 5 senses.

Amazon description

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?

In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.

An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Get this book on Amazon | Barnes & Noble | Book Depository | iBooks

See more books recommended by

Marius Ciuchete Paun

See more books written by

Martin Lindstrom

Sources

We'd love to hear your thoughts, so leave a comment:

This site uses Akismet to reduce spam. Learn how your comment data is processed.