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Aaron Watson, CEO von PiperCreative, teilt sein „Warum“ zum Lesen

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You might know Aaron Watson thanks to the podcast he hosts and produces, Going Deep with Aaron. He’s also an entrepreneur, CEO and Co-Founder of an agency called Piper Creative, where he helps businesses with their branding through podcast and visual media production.

I’ve been listening to Aaron’s podcast for a while now and even reached out to some of his wonderful guests. He started it back in 2015, as a place for big ideas, business strategy, and honest conversations. His episodes are meaningful, deep conversations with entrepreneurs, writers, coaches and innovators who talk about their passions, fears and problems they face.

Aaron also hosts Going Deep Summit, a conference held once a year, where people from all walks of life mix it up – the next one will be on March 23rd, 2019.

He was a two-time national champion with the University of Pittsburgh’s ultimate frisbee team and captained the Pittsburgh Thunderbirds in 2015 and 2016.

When he’s not working or producing podcasts, he’s reading books and training. He frequently updates his Now page (inspired by Derek Sivers).

Discover the books that impressed Aaron the most and which company he thinks will soon take over the world. 🙂

Geschätzte Lesezeit für dieses Interview ist 5 minutes. Wenn Sie es lieber hören möchten, können Sie es weiter tun Itunes, Google Play oder Hefter.

Was ist dein Lieblingsbuch und warum? Geschäftlich und nicht geschäftlich, wenn möglich.

Antifragil by Nassim Taleb. There are so many foundational ideas and mental models in that book. I’ve never come across someone who read the whole book and argues that he’s not right about a lot of things.

The Triad (Fragile, Robust, Antifragil), Naive Intervention and Iatrogenics, The Barbell Strategy, Optionality, and the Lindy Effect. I could go on, but you get the idea.


Gab es einen bestimmten Moment, in dem Ihnen etwas, das Sie in einem Buch gelesen haben, geholfen hat? Kannst du mir davon erzählen?

I was not particularly conformist as a teenager (and beyond). Das Evangelium nach Larry by Janet Tashjian played a large role in helping me understand how to get comfortable being different.

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Welche Bücher haben Sie am meisten beeindruckt? (vielleicht hat sich Ihre Sicht der Dinge verändert, Ihr Karriereweg dramatisch verändert)

Antifragil. Are questions #1 and #3 usually different?



What books would you recommend to youngsters interested in your professional path?


Ich bin daran interessiert, mehr über Ihre Lesegewohnheiten zu erfahren. Wie oft liest du? In welchem Format?

I hate ebooks. I love the physical book in my hands. It’s just better. When I’m reading on a screen, it’s too easy to get distracted.


Wie nehmen Sie sich Zeit zum Lesen?

Show up early to every meeting. Read books instead of Twitter. Try to read before bed.


Machen Sie sich Notizen oder haben Sie eine andere Technik, um die Informationsflut zu bewältigen?

I make a new book recommendation every month and collect everything I’ve read for an end-of-year summary.


Wie wählen Sie aus, welche Bücher Sie als nächstes lesen?

Look at my pile of books and pick the one(s) that calls to me. You have to be excited to read the content. Without a why, I’ve got no shot of really focusing.


Priorisieren Sie die Bücher, die von bestimmten Personen empfohlen werden? Gibt es jemanden, den Sie als Guru für Buchempfehlungen bezeichnen?

Zak Slayback reads good stuff. So does Mike Dariano. However, the real answer is usually pattern recognition.

I follow so many people who read and mention books they like that it’s hard to process all the recommendations. When 3-4 people all mention the same book, that’s usually a good clue to add it to my list of things to read. That list has 200+ titles and growing.


Letzte Frage: Welches Buch lesen Sie gerade und was versprechen Sie sich davon?

The Everything Store by Brad Stone

Amazon is going to rule the world unless governments decide to break them up. It just makes sense to understand the most powerful company on the planet. Also, there is a (small) chance that Amazon sets up HQ2 in my hometown (Pittsburgh).



Links where you can follow Aaron Watson or find out more about his projects:



All books mentioned by Aaron in this interview:

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