FreeBusy Scheduling App ist der einfachste Weg Planen Sie Meetings automatisch über Zeitzonen und mehrere Gruppen hinweg. Klicken Sie hier, um herauszufinden, warum!.

Wir hoffen, dass Ihnen die empfohlenen Bücher gefallen! Nur damit Sie es wissen, The CEO Library kann über die Links auf dieser Seite einen Anteil am Umsatz oder andere Vergütungen einziehen.

Dieses Buch hat 1 Empfehlung

Marius Ciuchete Paun (Webdesigner)

I read it back in 2005 while I was on the plane to Miami (I didn’t had issues reading a whole book during a 7 hours flight, back then!). It made me understand how powerful brands build their audiences using the 5 senses.

Amazon-Beschreibung

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?

In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.

An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Holen Sie sich dieses Buch Amazonas | Barnes & Noble | Buchdepot | iBooks

Siehe weitere Bücher empfohlen von

Marius Ciuchete Paun

Sehen Sie sich weitere Bücher an, die von geschrieben wurden

Martin Lindström

Quellen

Wir würden gerne Ihre Meinung hören, also hinterlassen Sie einen Kommentar:

Diese Seite verwendet Akismet, um Spam zu reduzieren. Erfahren Sie, wie Ihre Kommentardaten verarbeitet werden.