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Die besten Bücher zur Datenanalyse – für den Datenliebhaber in uns allen

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The ability to analyze and translate data into something that people understand is a remarkable talent that only the most methodical of people are truly good at.

Great data analysts enjoy their work.

Some people look at a lengthy list of numbers and statistics and immediately glaze over with boredom and confusion. A good data analyst, on the other hand, will feel challenged and excited.

What can these numbers teach us? How will this impact the decision making and future direction of the business?

Have a Well-Defined Aim

Before you start analyzing data, ensure that you have a well-defined aim. Whether you are problem-solving, improving best practices, or seeking out new trends, know what you want from your data before you start.

Utilize External Data

Utilizing relevant external data will give you more opportunities for cross-referencing variables and a better insight into your internal data. Relevant external data will also make your analysis is more interesting and help you place it into a wider context.

Using Visualization Tools

Expand and improve your skillset by learning how to use a variety of visualization tools. Using the right visualization tools at the right times will help you to communicate your insights more easily.

A greater understanding of the story that your analysis has uncovered will give your findings more weight and influence on the people you are presenting to.

Communicate

Don’t forget that there may be many different people within your organization that can learn from the insights you uncover. Keep in touch with your colleagues in sales and marketing, IT, finance, operations, and HR to ensure that they are able to learn from the data you’re analyzing, too.

The speed at which technology and data analysis tools are evolving requires a great data analyst to be striving to learn new skills constantly. We’ve put together a reading list below, featuring the best data analysis books available, as recommended by top entrepreneurs and professionals in the industry.

Best Data Analysis Books

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

The book is new (2017) and growthhacking is a real trend right now.
Kyrylo Taranenko
Head of Marketing/Y-Productive
Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

There’s so much hype out there about ‘big data,’ and in my work at Wired and now at Iodine I’ve been responsible for some share of it. Lohr’s book thankfully discerns the real power — and limitations — of data-driven decisions. He finds the humanity in the subject, and makes a strong case that data is only going to be an ever-more powerful force in business and society, for good and ill.
Thomas Götz
Co-founder/Iodine
Webanalyse 2.0

Webanalyse 2.0

Ich arbeite im digitalen Marketing, daher würde ich Folgendes [empfehlen]: [...] Web Analytics: An Hour A Day und Web Analytics 2.0 von Avinash Kaushik.
Raluca Radu
Owner/MTH Digital
Spielen Sie größer: Wie Piraten, Träumer und Innovatoren Märkte schaffen und dominieren

Spielen Sie größer: Wie Piraten, Träumer und Innovatoren Märkte schaffen und dominieren

Frage: Welche fünf Bücher würden Sie jungen Menschen empfehlen, die sich für Ihren Karriereweg interessieren und warum?

Antworten:

I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,
  • “Niche Down: How to Become Legendary by Being Different”
und
  • Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
In addition:
  • The Effective Executive, by Peter Drucker
  • The E-Myth, by Michael Gerber
  • Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Scott
  • Back from the Dead, by Bill Walton
  • The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout
Christoph Lochhead
Moderator/Legenden und Verlierer-Podcast
Die Strategie und Taktik der Preisgestaltung: Ein Leitfaden für profitableres Wachstum

Die Strategie und Taktik der Preisgestaltung: Ein Leitfaden für profitableres Wachstum

Die Strategie und Taktik der Preisgestaltung von Thomas T. Nagle: Warum? Denn die Preisgestaltung ist hart!
Garret Mond
CEO & Co-Founder/CoSchedule
Web Analytics: An Hour A Day

Web Analytics: An Hour A Day

In terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina.
Raluca Radu
Owner/MTH Digital
Ein Leitfaden zur Ökonometrie

Ein Leitfaden zur Ökonometrie

The best intuition builder in both statitics and econometrics. I have been reading the various editions throught my career. Please, keep updating it, Peter Kennedy!
Nassim Nicholas Taleb
Flaneur
Security Analysis

Security Analysis

Buffett said that Security Analysis, another groundbreaking work of Graham's, had given him a road map for investing that he has been following for 57 years.
Warren Buffett
CEO/Berkshire Hathaway
Denken Sie wie ein Großmeister

Denken Sie wie ein Großmeister

From this book I realized you could think you understood a chess position, but then later learn you didn’t really understand it at all. A huge lesson, one I learned again and to a higher degree when high-quality chess computers came along. Most of the commentariat on economic and social affairs could use a reminder on this one. This book also taught me that you learn by doing — trying to solve actual problems — not so much from pure reading. Or the two in close conjunction. It may be the distortions of memory, but still I feel this is one of the best books I ever have read. Hail the Soviet training system!
Tyler Cowen
Founder/Marginal Revolution University
Making the Modern World: Materials and Dematerialization

Making the Modern World: Materials and Dematerialization

One of Smil’s books makes my list of favorites pretty much every year. This time it’s his look at the world’s use of materials, from silicon to wood to plastic and cement. If anyone tries to tell you we’re using fewer materials, send him this book. With his usual skepticism and his love of data, Smil shows how our ability to make things with less material—say, soda cans that need less aluminum—makes them cheaper, which actually encourages more production. We’re using more stuff than ever.
Bill Gates
Geschäftsführer/Microsoft
Options Volatility Trading: Strategies for Profiting from Market Swings

Options Volatility Trading: Strategies for Profiting from Market Swings

Options Volatility Trading by Adam Warner also had a major impact on me because I have always been into investing and until this book I never quite understood the specific strategies behind making money when the market goes up OR down. I was familiar with short selling but wanted to explore option contracts so right after college a good friend gave me this book. I read it immediately and began putting what I learned into practice.
James Murphy
Marketing Manager/Live Nation
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All

I love this book because it provides some practical case studies about the behaviors that allow certain individuals, teams, and companies to excel that you can then apply to your own personal life and career.
Josef Liu
Career Consultant & Host/Career Relaunch Podcast
Academically Adrift: Limited Learning on College Campuses

Academically Adrift: Limited Learning on College Campuses

The most troubling reading I did on vacation was Academically Adrift: Limited Learning on College Campuses, by two sociologists, Richard Arum and Josipa Roksa, who examine the evidence on what college students actually learn. I was surprised how little data there is on this important question. Even more disturbing, the data cited by the authors indicates that students may not learn very much. In their first two years of college, many U.S. college students advance very little in important skills like critical thinking, complex reasoning and writing.

I was really surprised to read that. The data shows that students today spend much less time actually studying, and they take less rigorous courses, most of which don’t require them to do much writing, for example. And yet even so, many students do not complete their degrees. Graduation rates from U.S. colleges are much lower than in many other countries. What’s going on in higher educationis a topic I care a lot about, and I basically agree with the authors’ findings that we have a real problem. I plan to take a deeper dive into this topic with a full review of Academically Adrift, which I’ll post in a few weeks.

Bill Gates
Geschäftsführer/Microsoft
Ungleiche Demokratie: Die politische Ökonomie des neuen vergoldeten Zeitalters

Ungleiche Demokratie: Die politische Ökonomie des neuen vergoldeten Zeitalters

Er hat zwar die besten Experten des Landes zur Hand, aber es schadet trotzdem nicht, sich über Umwelt- und Wirtschaftsthemen zu informieren.
Barack Obama
Ehemaliger US-Präsident
Disruption: Overturning Conventions and Shaking Up the Marketplace

Disruption: Overturning Conventions and Shaking Up the Marketplace

Ich dachte, ich könnte mein Geld dort hinbringen, wo mein Mund ist. Ich jammere immer wieder, dass junge Leute keinen Kontakt zu einigen wichtigen Büchern über Werbung haben, die mir geholfen haben, die Art und Weise zu formen, wie ich meinen Beruf heute ausübe, aber ich habe nie etwas dagegen unternommen. Also beginne ich hier mit der Liste der ultimativen Bücher zum Lesen. Ich werde es ergänzen, sobald ich Vorschläge bekomme und weitere gute Bücher geschrieben werden.
Bogdana Butnar
Leiter Strategie/Poke
Die nächsten 100 Jahre: Eine Prognose für das 21. Jahrhundert

Die nächsten 100 Jahre: Eine Prognose für das 21. Jahrhundert

Eine zentrischere Version von Flashpoints: Die aufkommende Krise in Europa (oder umgekehrt).

Bobby Voicu
Founder/the CEO Library
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

From the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self-defense. With tremendous lucidity and moral courage, Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process. The hour is late and much has been lost already—but as we learn in these indispensable pages, there is still hope for emancipation.
Naomi Klein
Autor
Loonshots: Wie man die verrückten Ideen fördert, die Kriege gewinnen, Krankheiten heilen und Industrien verändern

Loonshots: Wie man die verrückten Ideen fördert, die Kriege gewinnen, Krankheiten heilen und Industrien verändern

This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.
Daniel Kahnemann
Nobel Prize Winner, Author
Der Mythos des starken Führers: Politische Führung in der Moderne

Der Mythos des starken Führers: Politische Führung in der Moderne

Der diesjährige erbitterte Wahlkampf veranlasste mich, dieses Buch von 2014 von einem Gelehrten der Universität Oxford zu nehmen, der sich seit mehr als 50 Jahren mit politischer Führung – gut, schlecht und hässlich – beschäftigt. Brown zeigt, dass die Führer, die den größten Beitrag zur Geschichte und Menschheit im Allgemeinen leisten, nicht diejenigen sind, die wir als „starke Führer“ wahrnehmen. Stattdessen sind sie eher diejenigen, die zusammenarbeiten, delegieren und verhandeln – und erkennen, dass niemand alle Antworten haben kann oder sollte. Brown hätte nicht vorhersagen können, wie resonant sein Buch im Jahr 2016 werden würde.
Bill Gates
Geschäftsführer/Microsoft
The Fourth Turning: An American Prophecy - What the Cycles of History Tell Us About America's Next Rendezvous with Destiny

The Fourth Turning: An American Prophecy – What the Cycles of History Tell Us About America’s Next Rendezvous with Destiny

Recommended by Tony Robbins on page 215 of Tools of Titans
Toni Robbins
Entrepreneur & Life Coach
Die Kriegerin: Erinnerungen an eine Mädchenzeit unter Geistern

Die Kriegerin: Erinnerungen an eine Mädchenzeit unter Geistern

Auf die Frage, welche Bücher er seiner 18-jährigen Tochter Malia empfehlen würde, gab Obama der Times eine Liste mit The Naked and the Dead und One Hundred Years of Solitude. „Ich denke, einige von ihnen waren die üblichen Verdächtigen […] Ich glaube, sie hatte noch nicht gelesen. Dann gab es einige Bücher, die heutzutage nicht mehr auf jedermanns Leseliste stehen, die mir aber als interessant in Erinnerung geblieben sind.“ Hier ist, was er aufgenommen hat:

  • Die Nackten und die Toten, Norman Mailer
  • Hundert Jahre Einsamkeit, Gabriel García Márquez
  • Das goldene Notizbuch, Doris Lessing
  • Die Kriegerin, Maxine Hong Kingston
Barack Obama
Ehemaliger US-Präsident
Tractatus Logico-Philosophicus

Tractatus Logico-Philosophicus

Reid recommends studying Ludwig Wittgenstein, about whom he's taught a course at Oxford. "One of the bedrocks of modern analytics philosophy is to think of [language] ... if you're trying to talk to someone else about some problem, and you're trying to make progress, how do you make language as positive an instrument as possible? What are the ways that language can work, and what are the way that language doesn't work?".
Reid Hoffmann
CEO/LinkedIn
Steel My Soldiers' Hearts: The Hopeless to Hardcore Transformation of U.S. Army, 4th Battalion, 39th Infantry, Vietnam

Steel My Soldiers’ Hearts: The Hopeless to Hardcore Transformation of U.S. Army, 4th Battalion, 39th Infantry, Vietnam

Another book by Hackworth called Steal My Soldier’s Heart [...] Again, it’s not always clear that oh, here’s the leadership principle; here’s what you should be doing. No, it’s not always clear like that. But when you understand what people are going through emotionally and you start to get a glimpse at human nature and how people react in certain situations and how their egos flare up, that’s what makes these books good. Because it gives you a frame of reference.
Jocko Willink
Founder/Echelon Front
Die Revolte der Öffentlichkeit und die Autoritätskrise im neuen Jahrtausend

Die Revolte der Öffentlichkeit und die Autoritätskrise im neuen Jahrtausend

Auf der ganzen Welt verlieren Elite-Institutionen von Regierungen über Medien bis hin zu akademischen Kreisen ihre Autorität und monopolistische Kontrolle über Informationen an dynamische Amateure und die breite Öffentlichkeit. Dieses Buch, bisher nur in Samizdat- (und Kindle-) Form, war in den letzten Jahren mein #1-Handout für alle, die diese sich entfaltende Machtverschiebung von Hierarchien zu Netzwerken im Zeitalter des Internets verstehen wollen.
Marc Andresen
Mitgründerin/Andreessen Horowitz
Right on the Money: Doug Casey on Economics, Investing, and the Ways of the Real World with Louis James

Right on the Money: Doug Casey on Economics, Investing, and the Ways of the Real World with Louis James

Meine Liste wäre (neben denen, die ich in der Antwort auf die vorherige Frage erwähnt habe) sowohl Business & Fiction/Sci-Fi als auch solche, die ich persönlich für mich selbst hilfreich fand. Die Business-Bücher erklären ganz genau, wie Business, Arbeit & Investieren in der Realität sind & wie man richtig denkt & sich abhebt. Auf der nicht geschäftlichen Seite eine Mischung aus Geschichte und klassischer Fiktion, um Menschen zu verstehen, Philosophie, um dem Leben einen Sinn zu geben, und Science-Fiction, um sich vorzustellen, wie die Zukunft aussehen könnte (nicht immer utopisch).
Marvin Liao
Partner/500 Startups
Das Zeitalter der Migration: Internationale Bevölkerungsbewegungen in der modernen Welt

Das Zeitalter der Migration: Internationale Bevölkerungsbewegungen in der modernen Welt

The Age of Migration ist seit seinem ersten Erscheinen im Jahr 1993 das wichtigste Lehrbuch für Migrationsstudien; Ich habe mich darauf sowohl als Ressource für meine eigene Forschung als auch als Text für meine Bachelor- und Master-Kurse zur Einwanderungspolitik in der Oberstufe verlassen. Die fünfte Ausgabe setzt die hervorragende Berichterstattung über Migrationstheorien und -geschichte, Einwanderungspolitik und Themen wie Rasse und ethnische Zugehörigkeit fort und bringt gleichzeitig neues Material zu Themen wie den Auswirkungen des Klimawandels. Die Autoren sind dafür zu loben, dass sie sich mit kritischen Fragen in einer Zeit des globalen Wandels befassen.

Terri E. Givens
PhD/Department of Government,University of Texas at Austin
Globalisierung und ihre Unzufriedenheit, erneut besucht: Anti-Globalisierung in der Ära von Trump

Globalisierung und ihre Unzufriedenheit, erneut besucht: Anti-Globalisierung in der Ära von Trump

Diese Bücher trieben mich an, in einem sozialen Unternehmen arbeiten zu wollen, und unterstrichen meine Leidenschaft, in der Ernährungspolitik etwas zu bewegen. Ich glaube, wir können ein innovatives Unternehmen aufbauen, das tiefgreifende soziale Auswirkungen hat. Dass wir die gleiche Denkweise verwenden können, die Single-Bottom-Line-Unternehmen haben, um erfolgreiche Triple- und Quadruple-Bottom-Line-Unternehmen aufzubauen. Es ist der heilige Gral – für Ihre Arbeit täglich die Herausforderung zu präsentieren, kreativ, innovativ und schnell zu sein, aber auch das Wissen, dass Sie am Ende des Tages einen wirklichen Unterschied im Leben der Menschen bewirken. Ich fühle mich sehr glücklich, jetzt in dieser Position zu sein.
Lea Lisarondo
Co-Founder/412 Food Rescue
Priced Out: The Economic and Ethical Costs of American Health Care

Priced Out: The Economic and Ethical Costs of American Health Care

Uwe Reinhardt was the moral conscience of our health care system, reminding us with evidence, clarity, and stand-up act humor how it is failing. He was joined in this enterprise by another great health care expert, his wife Mei Cheng. Every health care group craved Reinhardt as their keynote speaker and felt more virtuous after he berated them about the many ways in which they were failing. But he did not want adulation; he wanted things to change. By reading this powerful book and making something in the health system better, we can all honor his legacy.
Zeichnete Altmann
President & CEO/Henry J. Kaiser Family Foundation
Das Dilemma des Innovators: Wenn neue Technologien große Unternehmen zum Scheitern bringen

Das Dilemma des Innovators: Wenn neue Technologien große Unternehmen zum Scheitern bringen

Es ist wichtig, dass wir diese Transformation vollziehen, wegen dem, was Clayton Christensen das „Dilemma des Innovators“ nennt, wo Leute, die etwas erfinden, normalerweise die Letzten sind, die darüber hinwegsehen, und wir wollen auf keinen Fall zurückgelassen werden.

Steve Jobs
Gründer/Apfel
The Opposing Shore

The Opposing Shore

Until I read this book, Buzzati's "Il deserto dei tartari" was my favorite novel, perhaps my only novel, the only one I cared to keep re-reading through life. This is, remarkably a very similar story about the antichamber of anticipation (rather than "the antichamber of hope" as I called Buzzati's book), but written in a much finer language, by a real writer (Buzzati was a journalist, which made his prose more functional) ; the style is lapidary with remarkable precision; it has texture, wealth of details, and creates a mesmerizing atmosphere. Once you enter it, you are stuck there. I kept telling myself while reading it: "this is the book". It suddenly replaced the "deserto".

A few caveats/comments. First, I read it in the original French Le Rivage des Syrtes (French Edition), not in this English translation, but I doubt that the translator can mess up such a fine style and the imagery. Second, the blurb says Gracq received the Goncourt prize for it. Julien Gracq REFUSED the Goncourt, he despised the Parisian literary circles and by 1951 decided to stay in the margin. He stuck to his publisher José Corti rather than switch to the fancy Gallimard after his success (as Proust did) (or other publishing houses for the fakes and the selfpromoters). Third, this book came out a few years after Buzzati's "deserto", but before Buzzati was translated into French. I wonder if Gracq had heard of the "deserto"; the coincidence is too strong to be ignored.

Nassim Nicholas Taleb
Flaneur
The Power Tactics of Jesus Christ and Other Essays

The Power Tactics of Jesus Christ and Other Essays

The title essay in this book is peerless and amazing. The rest of the essays, which talk about Haley’s unusual approach to psychotherapy are also quite good. If you’ve gone to therapy, are thinking about going to therapy, or know someone going to therapy, this book is a must-read.
Ryan Urlaub
Gründer/Messing-Check
Ausreißer: Die Erfolgsgeschichte

Ausreißer: Die Erfolgsgeschichte

Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something.

But his stories are so great as he explains these deep concepts.

How did the Beatles become the best? Why are professional hockey players born in January, February and March?

And so on.

Jakob Altucher
Founder/StockPickr

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