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Andra Zaharia (Freiberuflicher Content Marketer/The Content Habit)While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Create or Hate.
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Most of us have always wanted to make something, but for any number of reasons haven’t. Maybe you used to make things as a child, but stopped some time into adulthood. What is that something for you? Writing a book? Creating a blog? Learning photography? Starting a podcast? Launching a business? This book exists for only one reason, to help you create that something. We are all creative ― there is a creator in you. But there is also a force called Hate, which will work against your creativity and stop you from making things. Hate can be controlled, and overpowered and your creative side can be nurtured and grown. This book will show you how.