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Irina Nika (Senior Marketing Manager/HubSpot)My favorite book is usually a recent one that helped me with a particular task or question. In the last year, I’ve been working (and studying) more about online influencers. In this context, two books come to mind: one that really inspired me on how to work better with people -- the classic How to win friends and influence people by Dale Carnegie; the other helped me understand the dynamics of online interactions -- The Cyber Effect: A Pioneering Cyberpsychologist Explains How Human Behavior Changes Online by Mary Aiken.
Mary Aiken, the world’s leading expert in forensic cyberpsychology, offers a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, privacy, and our perception of the world. Drawing on her own research and extensive experience with law enforcement, Aiken covers a wide range of subjects, from the impact of screens on the developing child to the explosion of teen sexting and the acceleration of compulsive and addictive behaviors online. Aiken provides surprising statistics and incredible-but-true case studies of hidden trends that are shaping our culture and raising troubling questions about where the digital revolution is taking us.