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Dieses Buch hat 4 Empfehlungen

Gary Bury (Co-Founder/Timetastic)

How Google Works is a good insight to a large corporate in the tech world.

Radu Marcusu (CEO/Upswing)

Given that we work in this fast-changing environment, I think anyone who wants to start a career in digital marketing (SEO and content in particular) should cultivate his/her capacity to constantly learn, experiment and innovate. How Google Works is just for that. How Google Works is not about the technical functioning of its services, but how this culture inside the company influence its products.

Andreas Zhu (Mitbegründer/Fragen)

After reading How Google Works I just became fascinated with Google culture and I hope to understand a bit more about what unique things they're doing right that we aren't.

Nicolae Andronic (Founder/Echoz)

"I’m a technical guy. I studied the IT field and did software development for a long time until I discovered the business world. So the path for me is to slowly adapt from the clear, technical world, to the fuzzy, way more complex, business world. All the books that I recommend help this transition. “How Google Works” - Eric Schmidt & Jonathan Rosenberg: for understanding a product, a team and a company and their interactions."

Amazon-Beschreibung

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

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Gary Bury, Radu Marcusu, Andreas Zhu, Nicolae Andronic

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Eric Schmidt, Jonathan Rosenberg

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