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Book-Chat with Iqbal Ameer, Co-Founder of The Livescape Group, Avid Graphic Novel Reader and Collector

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Iqbal Ameer is the Group CEO of The Livescape Group, a pioneer in the new era of live entertainment. It’s one of South-East Asia’s largest and fastest growing events management and event creation company.

It all started during Iqbal’s university days in Australia, where he was inspired by how international events were organised and wanted to make a difference in the event industry back home. In 2011, when he returned to Malaysia, he started Livescape Group(formally known as Livescape Asia).

Iqbal oversees a dedicated team that successfully produces thousands-capacity events. To mention some of them: Rockaway Festival (Malaysia’s largest rock festival), Future Music Festival Asia (Southeast Asia’s award winning, largest music festival), IT’S THE SHIP (Asia’s largest music festival on a cruise ship), Armin Only Embrace, After Dark Social Club.

Since its inception, the group has spread across three countries (Malaysia, Singapore, Indonesia), and also expanded their service offering to corporate and mass participation events, TV production & support, creative design, talent booking and asset rentals.

An avid graphic novel collector and music lover, keep on reading to find out more about the books that had an impact on Iqbal and the lessons he learned from them.

Was ist dein Lieblingsbuch und warum? Geschäftlich und nicht geschäftlich, wenn möglich.

For business, Das schlanke Startup by Eric Ries and non-business, Gun Machine by Warren Ellis.


Gab es einen bestimmten Moment, in dem Ihnen etwas, das Sie in einem Buch gelesen haben, geholfen hat? Kannst du mir davon erzählen?

The Monk Who Sold His Ferrari by Robin Sharma is a great read especially when I feel burnt out or when the business is going through hard times. This book made me realize that sometimes I need to prioritize myself before the business as my overall health will affect how I manage my team.


Welche Bücher haben Sie am meisten beeindruckt? (vielleicht hat sich Ihre Sicht der Dinge verändert, Ihr Karriereweg dramatisch verändert)

There’s this book by Yuval Noah Harari called Homo Deus. A close friend of mine gave it to me as a gift and it gave me a glimpse of the future. The book made me believe that we can chart our own future and that everything around us is constantly changing and if we don’t change with it, we will fail; and this works for both business and life in general.

Gefällt dir dieses Interview? Wenn Sie mehr interessante Sachen rund um Bücher & Wirtschaft wollen, abonnieren Sie unseren wöchentlichen Newsletter. Finde mehr heraus hier.

Welche Bücher würden Sie jungen Leuten empfehlen, die sich für Ihren beruflichen Weg interessieren? Wieso den? (keine Anzahl Begrenzung hier)

I wouldn’t recommend any events-related books. I believe that the most important things in life are always learnt from the streets.

I would recommend books that focus on pop culture, experiential events, or historical events that have changed people’s lives. I came across a must read book quite recently; Tribes of Burning Man: How an Experimental City in the Desert Is Shaping the New American Counterculture. This book showcases how one single event impacted and changed multiple lives and why it is important to pursue your passion and surround yourself with people that believe in similar things. Another book I would recommend is Das schlanke Startup by Eric Ries; it basically explains the ins and outs of starting a business and how to keep it efficient, effective, and open; definitely a great read for future business owners!


Ich bin daran interessiert, mehr über Ihre Lesegewohnheiten zu erfahren. Wie oft liest du? In welchem Format?

To be honest with you, I’m actually an avid graphic novel reader and collector!

Between work, family, and my social life, finding some time to read is actually an indulgence. I’ve recently stumbled upon the app Blinkist which summarises books for you via a subscription model, so if I come across a book that I’m interested in, I just buy it and let Blinkist do the reading for me!


Wie nehmen Sie sich Zeit zum Lesen?

I believe that you don’t need to make time for reading – reading will make time for you. If you stumble upon an interesting book, you will realize that your time is much better spent reading then checking your social media feeds or going to a meeting or lunch where your attendance is not necessary.


Machen Sie sich Notizen oder haben Sie eine andere Technik, um die Informationsflut zu bewältigen?

I always carry a notebook with me at all times. If I find something profound that I want to remember, I’ll always jot it down, either in my notebook or in the book itself! Page folding works too!


Wie wählen Sie aus, welche Bücher Sie als nächstes lesen?

Most of the time, the books I read are recommended, or they stand out when I’m roaming a bookstore. I try not to be stingy when it comes to buying books, as I believe there’s always something to learn from each book. Besides, its tax deductible anyway!


Priorisieren Sie diejenigen, die von bestimmten Personen empfohlen werden? Gibt es jemanden, den Sie als Guru für Buchempfehlungen bezeichnen?

The funny thing is, most of my friends and colleagues aren’t big readers, but I do try to read or listen to audiobooks when I can.


Letzte Frage: Welches Buch lesen Sie gerade und was versprechen Sie sich davon?

I’m currently reading Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment by Robert Salkowitz.

I want to learn more about how I can create a diehard fan base that loves and is passionate about our brands and will support us all the way. During our latest IT’S THE SHIP 2017 festival, we had 8 guests that got our IT’S THE SHIP tattoos on their bodies – this shows that this festival has and will continue to impact people’s lives. I want to try and implement similar things like this for all of our events.



Links where you can find out more about The Livescape Group and Iqbal Ameer:

  • The Livescape Group
  • The Livescape Group @ Facebook
  • The Livescape Group @ Instagram
  • The Livescape Group @ Twitter
  • Iqbal’s interview @ AsianEntrepreneur


  • All books mentioned by Iqbal in our interview:

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