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Jeff Tan, Founder of REVInspires.me, Shares the Readings that Inspired Him to Dare

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Jeff Tan is the founder of REVinspires.me, a training and coaching company that combines his education of a therapist with the mentality of a combat pilot.

Jeff has spent 26 years in the Singapore Air Force, as a peak performance pilot. He started working there straight after high school, expecting to retire at 55. Flying combat helicopters and a flight instructor, he rose to the rank of Lieutenant-Colonel. Because of changes in the military rules, Jeff had to cut the service short.

He took an intense personal mastery course that helped him discover his identity, personal values and purpose in life – might sound cliche, but it made all the difference for him.

Jeff discovered his passion for guiding people and teams along their journey towards excellence, using tools of NLP (Neuro-Linguistic Programming). He completely changed course, specialized in Neuro-Linguistic Programming Trainer and Hypnotherapist, and took a Master’s Degree in Professional Counseling.

He moved to Shanghai and went from being an extremely logical and by-the-book military pilot, to becoming ultra flexible as a business owner.

In 2006, he started REVinspires.me, a training and coaching company. Jeff also founded Sticky Steps, a company that makes learning products for young professionals.

We had the opportunity to talk to Jeff and learn more about how books shaped his life. Grab a mug of your favorite hot beverage and keep on reading!

Geschätzte Lesezeit für dieses Interview ist 6 minutes. Wenn Sie es lieber hören möchten, können Sie es weiter tun Itunes, Google Play oder Hefter.

Was ist dein Lieblingsbuch und warum? Geschäftlich und nicht geschäftlich, wenn möglich.

I don’t have a favourite business books or non-business book, but any book by Martin Lindstrom (branding and marketing genius who uses science to prove his point) as I find the mix of neuroscience and cognitive/behavioural science with marketing intensely fascinating!


Gab es einen bestimmten Moment, in dem Ihnen etwas, das Sie in einem Buch gelesen haben, geholfen hat? Kannst du mir davon erzählen?

Yes, and the book was “Mavericks at Work” by William Taylor. It’s a collection of stories of how business mavericks made it happen. It inspired me to dare! I’ve read this book multiple times as it always offered me a different perspective whenever I felt stuck.

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Welche Bücher haben Sie am meisten beeindruckt? (vielleicht hat sich Ihre Sicht der Dinge verändert, Ihr Karriereweg dramatisch verändert)

1. Mavericks at Work
2. All of Martin Lindstrom’s books


Welche Bücher würden Sie jungen Leuten empfehlen, die sich für Ihren beruflichen Weg interessieren? Wieso den? (keine Anzahl Begrenzung hier)

Any book written by a neuroscientist, or behavioural psychologist. Why? Because these books tell you why people behave the way they do, and since my life is about helping people change, this type of book, filled with real life anecdotes coupled with scientific proof, is extremely useful.


Ich bin daran interessiert, mehr über Ihre Lesegewohnheiten zu erfahren. Wie oft liest du? In welchem Format?

I prefer reading real books and I used to carry one with me all the time. But often, I get a little bored with what I’m reading and as I have only one book, I’m stuck with it! That’s why I have a kindle now. But I read both types, real books and Kindle books. I read lots whenever I’m out of town and thoroughly enjoy 20-30 mins in a loud and crowded coffee place. I just plug in my earphones to kill the outside noise and I actually read better with my own loud music blaring in my ears.

When I’m not traveling then I read 5 mins a day. And this 5 minute read is enough to satisfy me.


Wie nehmen Sie sich Zeit zum Lesen?

This might sound gross but I read on the potty (or the can depending on where you studied English!)


Machen Sie sich Notizen oder haben Sie eine andere Technik, um die Informationsflut zu bewältigen?

I sometimes type a stuff on my phone / take a photo / scribble short notes if I feel like it / make dog ears on important pages / stick post its. One of the above.


Wie wählen Sie aus, welche Bücher Sie als nächstes lesen?

I love visiting bookstores to check out what’s new and that’s where I usually find new books / titles to read. Then I decide if I prefer it on a kindle or to buy the real book.


Priorisieren Sie die Bücher, die von bestimmten Personen empfohlen werden? Gibt es jemanden, den Sie als Guru für Buchempfehlungen bezeichnen?

Nope, and if someone recommends me a book, if their description sounds interesting I’ll go on Amazon to check it out. But this rarely happens.


Letzte Frage: Welches Buch lesen Sie gerade und was versprechen Sie sich davon?

I’m reading 3 books now and it really depends on my mood.

What do I expect to gain? With the 2nd and 3rd books, it’s to reinforce stuff I already know and both also point out useful tips for my business. The first is just a fascinating read about human nature and it’s purely for pleasure.



Links where you can follow Jeff Tan or find out more about his projects:



All books mentioned by Jeff Tan in this interview:

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