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Dieses Buch hat 2 Empfehlungen

Scott Johnson (Freelance Software Engineer)

I'm currently reading a biography of Alan Sugar, a U.K. entrepreneur who created Amstrad from scratch. I'm trying to get my creative juices flowing on launching a new product and this very much sets that tone.

Neal O'Gorman (Serienunternehmer)

I'm not a fan of Alan Sugar but his book is a great example of how you can start off buying the most basic things at one price and sell them at a higher price to ultimately creating Amstrad, one of the most successful computer businesses in the world at the time.

Amazon-Beschreibung

Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.

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