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This book has 19 recommendations

Tony Hsieh (Geschäftsführer/Zappos)

Over the years he’s [Tony Hsieh] recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles.

Theresa Evanoff (Gründer/Gift-it-Forward)

Hier sind einige meiner Favoriten rund um Sinn, positive Gewohnheiten, positives Denken und Geschäftsziele. Ich bin der festen Überzeugung, dass Fachwissen erlernt werden kann, aber charakterbildende Eigenschaften wie Ausdauer und Zielstrebigkeit müssen verfeinert werden.

  • „Zweckbestimmtes Leben“, Rick Warren
  • „Start with Why“ von Simon Sinek
  • „Die 7 Gewohnheiten hocheffektiver Menschen“, Stephen Covey
  • "Die Magie des großen Denkens", David J. Schwartz
  • „Die Kraft des positiven Denkens“ von Norman Vincent Peale
  • „Das Schwierige an den harten Dingen“ von Ben Horowitz
  • „Gut bis großartig“, Jim Collins
  • „Gut Gutes tun“, Willie Cheng

Richard Branson (Gründer/Jungfrau-Gruppe)

Heute ist Welttag des Buches, eine wunderbare Gelegenheit, diese #Challenge anzusprechen, die Richard von Mike Gonzalez aus New Jersey eingesandt hat: Erstellen Sie eine Liste Ihrer 65 besten Bücher, die Sie im Leben lesen sollten.

Toni Robbins (Life-Coach)

The basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading.

Robert Rodríguez (Founder/El Rey Network)

I realized better what I was doing when I read that book, and I gave it to people to show them how to clarify what they're doing right and what they're doing wrong. It's a very simple approach that they should take every day. [For instance] if you go to an actor and say, 'Hey, I'm a filmmaker and I'm making a low-budget movie, and I kind of need your name as a marquee to help sell it. I can't pay you very much, and it's going to be probably a lot of work, but if you want to be in it...' you're thinking about only yourself. And [the answer will be]: 'No, get the hell out of here' because all you're talking about is what you do and how you do it, which is: I make low-budget movies. Yeah, so what? It means you've got no money. Instead, I always start with a why. I go to them [and say], 'I love what you do. I've always been a big fan. I've got a part that you would never get. I believe in creative freedom. I don't work with the studios. I work independently. I'm the boss there. It's just me and my crew. It's very creative Ask any of your actor friends. They'll say: Go have that experience. [...] They're like, 'Yes'. Because it's all about what they can do and how it's going to fulfill them.

Neal O'Gorman (Serienunternehmer)

As I now meet with many aspiring entrepreneurs I find most of them failing on this front. They're also so eager to talk about what they are building. I've very consciously adopted the start with why approach. I'm keen to understand the Why them? - why are they are the right people to execute this idea - Why Now? - why is now the right time to make this idea work and indeed, why will their customer really want to buy their offering.

Jessica Lauria (Co-Founder/By Karen and Jess)

Es ist erstaunlich, wie viele Unternehmen existieren, ohne jemals ihr „Warum“ zu kennen – es ist das, was wir immer versuchen, für Kunden in der Werbung und als Marke aufzudecken, etwas, das wir immer versuchen zu beantworten. Das Warum zu verstehen, gibt dir einen Sinn, damit du weißt, wonach du jeden Tag strebst.

Seth Louey (Co-Founder & CEO/BotList)

I love the book, "Start With Why” by Simon Sinek. It’s one of the most influential books that has changed how I perceive business and selling products.

Xi-Wei Yeo (Director/Living Theories)

Business: Start With WHY, by Simon Sinek. That book has been my go-to since I heard his Ted-talk in 2009, which was one of the 5 most watched Ted Talks of all time. This book isn’t a book about giving you “quick tips” or “insider info”, it’s about identifying WHY you do what you do. It’s a fundamental read, for startup founders and key decision-makers.

Ryan Len (Founder & Design Director/The Workbench)

It taught me to ponder about the existence of my business and what I can offer to my industry.

Stefan Lew (Director/The School of Positive Psychology)

When asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Start with Why.

Lex NaWei Ming (CEO/

I’m currently reading Start with Why by Simon Sinek. He gave a Ted talk on this and I was mesmerised by his speech. I’m at the stage of building Bountie from ground up and I’m strengthening the Why for my employees, my customers (gamers), my investors and stakeholders. With a really good Why, we can all speak the same language and move quicker in the same direction.

Ee Ling Lim (Geschäftsführer/SmarterMe)

Start With Why by Simon Sinek really changed the way I viewed passion and purpose. His key quote is that “People don’t buy what you do, they buy why you do it”. During my investment banking days, I spent a lot of time with senior management in trying to build a culture and to understand why the turnover rate amongst junior bankers was so high. We never figured it out. When I read Start With Why (after I left banking), it all clicked! It was never about drinks at 6 or team offsites. The simple reason was that we never knew our Whys - why do we do what we do? There was no purpose alignment, if we didn't even know what the company's purpose is. Now, whenever I speak to customers, partners or potential hires, I always talk about our Why. With some people, it doesn't click, but that's when I think it's for the better, because you can't build a lasting relationship without believing in an aligned purpose.

Bryan Choo (Gründungsdirektor/The Smart Local)

Question: What five books would you recommend to young people interested in your career path & why?


  • Anthony Robbins Unbegrenzte Macht
  • Malcolm Gladwells Ausreißer / Der Wendepunkt
  • Die 7 Gewohnheiten hocheffektiver Menschen von Stephen R. Covey
  • Beginnen Sie mit dem Warum von Simon Sinek
  • Einfluss von Robert Cialdini: Wissenschaft und Praxis

Alex Circei (CEO & Gründer/Waydev)

Question: What five books would you recommend to young people interested in your career path & why?


  • Scheiß drauf, lass es uns tun: Lektionen im Leben von Richard Branson
  • Ausreißer: Die Erfolgsgeschichte von Malcolm Gladwell
  • Beginnen Sie mit dem Warum: Wie großartige Führungskräfte jeden zum Handeln inspirieren von Simon Sinek
  • Das Schwierige an schwierigen Dingen: Ein Unternehmen aufbauen, wenn es keine einfachen Antworten gibt von Ben Horowitz
  • Rich Dad Poor Dad: Was die Reichen ihren Kindern über Geld beibringen, was die Armen und die Mittelschicht nicht tun! von Robert T. Kiyosaki

Erik Rostad (Creator/Books of Titans project)

You can get books on particular skills you need for a given job, but these books will help having the right mindset for a career and how work should fit into the greater story of your life. For determining an overarching purpose: Start with Why by Simon Sinek.

Chris Goward (Gründer/WiderFunnel & GO Group Digital)

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] Start with Why.

Brian Burkhart (Founder & Chief Word Guy/SquarePlanet Presentations & Strategy)

I’ve always enjoyed presentations, it was an area I had some skills. When I decided to make SquarePlanet, a real-deal business which revolves around presentations, the art and science behind them became crucial. One of the first things I did was jump into some TED Talks to try to figure out what made a talk great, versus what made one terrible. At the time, Simon Sinek’s “How great leaders inspire action” TED Talk was in the top five. It was eye opening. Then I picked up his book based on the talk, “Start With Why,” and I was just like—holy crap. As I was reading Simon’s book it clicked, this was what every bad presentation was missing. They didn’t have a core belief—the thing people stood for—presented in any way. They had it all backward. It was a pivotal moment, a brick to the face, that made me stop and say, “This is it!” I knew the model before there was a model—it was already built into my brain. Simon had laid it out in front of me, and it made complete sense. In some ways, it was like Rosetta Stone—unlocking so many ideas. Afterwards, it was easy for me to teach the model.

Corneliu Bodea (Geschäftsführer / Adrem)

You need to answer the right questions at the right time.


In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others?

Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY.

They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Tony Hsieh, Theresa Evanoff, Richard Branson, Toni Robbins, Robert Rodríguez, Neal O'Gorman, Jessica Lauria, Seth Louey, Xi-Wei Yeo, Ryan Len, Stefan Lew, Lex NaWei Ming, Ee Ling Lim, Bryan Choo, Alex Circei, Erik Rostad, Chris Goward, Brian Burkhart, Corneliu Bodea

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Simon Sinek


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