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Book-Talk with Thomas Graziani, Co-Founder of WalktheChat

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Thomas Graziani is the co-founder and CEO of WalktheChat, an e-commerce platform that helps foreign businesses sell to China using WeChat.

Up until 6 years ago, Thomas was living in France, working in a big management consulting company. He then moved to China (he’s now based in Beijing).

For the first 3 years in China, he had a leading role in the marketing and strategy team of Schneider Electric, working on Smart City.

He’s been running WalktheChat since 2014, as a spin-off from his previous entrepreneurial ventures. It started as an agency building WeChat solutions for large enterprises (such as Nestle and NFL). The company pivoted and developed its own WeChat e-commerce software solution – which is currently the main business. WalktheChat also provides free educational resources for WeChat marketing.

From our book-talk you’ll find out more about the philosophers that left deep marks on Thomas, why reading brings similar benefits in work and love, and how he finds knowledge in the older non-business books.

Geschätzte Lesezeit für dieses Interview ist 8 Minuten. Wenn Sie es lieber hören möchten, können Sie es weiter tun Itunes, Google Play oder Hefter.

Was ist dein Lieblingsbuch und warum? Geschäftlich und nicht geschäftlich, wenn möglich.

My favorite book is like “A la recherche du temps perdu” (“In Search of Lost Time”) from Marcel Proust. It is a seven-volumes epic work describing the intricacies of human nature. Proust style is among the most beautiful I’ve ever read, and he manages to really make you consider every aspect of your daily life in a different and deeper way.

In the business section, I would pick “Nonviolent communication” by Marshall Rosenberg. The book is not directly related to business, but its insights (how to communicate effectively with people without generating conflict) have wide applications to the business world.


Gab es einen bestimmten Moment, in dem Ihnen etwas, das Sie in einem Buch gelesen haben, geholfen hat? Kannst du mir davon erzählen?

Reading Camus helped me realize that I wasn’t completely crazy, which was helpful! Albert Camus is one of the theoreticians of the “existentialist” philosophy which suggests that life is absurd but that mankind can define its own meaning. At a younger age, the absurd nature of life was bothering me, and I felt isolated in this feeling. Realizing that most people are experiencing similar feelings was incredibly liberating.

In work and love, I find reading brings similar benefits: very often, the most important part about reading something is not to find a solution or a trick. It is simply to realize that other individuals are going through the same experience, which makes it easier to bare.

Gefällt dir dieses Interview? Wenn Sie mehr interessante Sachen rund um Bücher & Wirtschaft wollen, abonnieren Sie unseren wöchentlichen Newsletter. Finde mehr heraus hier.

Welche Bücher haben Sie am meisten beeindruckt? (vielleicht hat sich Ihre Sicht der Dinge verändert, Ihr Karriereweg dramatisch verändert)

Siddhartha by Hermann Hesse most likely had the biggest impact of me. It is the story of a young priest who goes into the world in order to find wisdom. He becomes a beggar, a merchant, a father, a student of the Buddha. Several times, he leaves his current situation in order to keep growing and to get closer to the truth.

Such philosophy was helpful when I had to leave my stable corporate job in order to start a company. It will most likely keep proving useful, as it led me to see life as a series of phases, instead of a linear path.


Welche Bücher würden Sie jungen Leuten empfehlen, die sich für Ihren beruflichen Weg interessieren? Wieso den? (keine Anzahl Begrenzung hier)

All of the above. I truly believe there is a time for each book, and it’s important to read the right books at the right time in your life. Older non-business books (Hermann Hesse, Proust, Nietzsche, Camus, Sartre, Thomas Mann, Susan Sontag, Roland Barthes, etc.) tend in my opinion to contain deeper knowledge which can help one really find direction in life.

Second best would be “non-vertical” books which can support in developing either communication skills (Non Violent Communication, Radical Candor) or methodologies (Lean Startup, Lean Customer Development).

For vertical industry-specific knowledge, books tend not to be very helpful as they get outdated too quickly. I would recommend blogs or podcasts.


Ich bin daran interessiert, mehr über Ihre Lesegewohnheiten zu erfahren. Wie oft liest du? In welchem Format?

I usually read in “phases”. I might read a lot for a few days when I get interested in a book, and then stop for several weeks if work and life get too hectic. I however consume several hours of podcasts and audiobooks every day.


Wie nehmen Sie sich Zeit zum Lesen?

I go to coffee-shops and dedicate some time for it during daytime.


Machen Sie sich Notizen oder haben Sie eine andere Technik, um die Informationsflut zu bewältigen?

Sometimes I would write quotes on a notebook, but that’s about it. I have a to-do list I rewrite every day in case there is some concrete action I must take related to something I read.


Wie wählen Sie aus, welche Bücher Sie als nächstes lesen?

Mostly friends recommendations or books I heard about within podcasts.


Priorisieren Sie diejenigen, die von bestimmten Personen empfohlen werden? Gibt es jemanden, den Sie als Guru für Buchempfehlungen bezeichnen?

Yes, one of my best friends from Brazil would be a book-recommendations Guru.


Letzte Frage: Welches Buch lesen Sie gerade und was versprechen Sie sich davon?

I am currently reading two business books: Radical Candor by Kim Scott which I expect can help me build better relationships with my colleagues, and Lean Customer Development by Cindy Alvarez which helps me have more open conversations with clients and better define our product roadmap.

Links where you can find out more about WalktheChat:

All books mentioned by Thomas in our interview:

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