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Dieses Buch hat 3 Empfehlungen

Michael Dell (Geschäftsführer/Dell)

Rifkin poses that the plummeting costs of doing business, brought on by dramatic increases in productivity and the Internet, are driving us toward a hybrid economy of capitalist market and "collaborative commons"--a place where shareable value is as important as exchange value.

Michel Bauwens (Founder/P2P Foundation)

Brilliantly tackled…Rifkin describes how the dramatic lowering of transaction, communication, and coordination costs allow the global scaling of small group dynamics, fundamentally changing the choices that humanity can make for its social organization. Read it, rejoice, and take action to build the new world in which the market and the state are not destroying the commons, but aligned with it.

Lukas Morales (Gründer & CEO/Zeall.us)

Abhängig von Ihren Interessen und Zielen, wenn Sie wie ich sind und immer nach den Trends im großen Ganzen suchen, dann empfehle ich Ihnen dringend, ein aktiver konträrer Leser zu sein. Lesen Sie, was sonst niemand liest. Ihr Ziel ist es, über den Tellerrand hinaus zu denken. Auf die Welt zu schauen und zu fragen: „Warum wurde das nicht gelöst?“ Und das gibt Ihnen einen Fahrplan, welche Chancen sich für Ihre unternehmerischen Bemühungen ergeben können. Hier ist also eine Momentaufnahme, in keiner bestimmten Reihenfolge, von dem, was Ihnen helfen könnte, Ihre intellektuellen Grenzen zu überschreiten:

  • Born a Crime: Geschichten aus einer südafrikanischen Kindheit von Trevor Noah
  • 23 Dinge, die man dir nicht über den Kapitalismus erzählt von Ha-Joon Chang
  • Postkapitalismus: Ein Leitfaden für unsere Zukunft von Paul Mason
  • Das Kapital im 21. Jahrhundert von Thomas Piketty
  • Wer bekommt was – und warum: The New Economics of Matchmaking and Market Design von Alvin E. Roth
  • Die politische Ökonomie der partizipativen Ökonomie von Michael Albert und Robin Hahnel
  • Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, das kollaborative Gemeinschaftsgut und die Finsternis des Kapitalismus von Jeremy Rifkin
  • Warum Amerika die Welt missversteht von Paul R. Pillar
  • Eine Theorie der Gerechtigkeit von John Rawls
  • Gefangene der Geographie von Tim Marshall

Amazon-Beschreibung

In The Zero Marginal Cost Society, New York Times bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism.

Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death―the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces.

Now, a formidable new technology infrastructure―the Internet of things (IoT)―is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods.

The plummeting of marginal costs is spawning a hybrid economy―part capitalist market and part Collaborative Commons―with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons.

Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.

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