Actualmente, dado que me centro en el marketing de mi startup, estoy usando "Startup Evolution Curve" del Dr. Donatas Jonikas, que es un estudio de marketing lleno de ejemplos reales de startups y cómo abordaron problemas de marketing específicos. Estoy usando este libro como inspiración, ya que cinco minutos después de leerlo, estoy lleno de nuevas ideas y me comprometo a probarlas.
PD: Me enorgullece decir que mi startup, Echoz, también aparece en el libro.

If you're interested in high tech as a career path then I'd recommend a series of case studies around the development of products / founding of companies. Here are four examples:

• Soul of a New Machine by Tracy Kidder (1981)
• Startup: A Silicon Valley Adventure by Jerry Kaplan (1996)
• Show Stopper by G Pascal Zachary (1994)
• The Launch Pad: Inside Y Combinator by Randall Stross (2013)
• The Everything Store by Brad Stone (2014)

These books all tell the tale of starting a company or building a product and despite covering a time span of 30+ years and multiple generations of technology the remarkable thing is just how very, very similar they are. While the technology changes, the process of creating something from whole cloth doesn't. That's a great lesson for people to learn.

This book lays out a framework to help any startup brainstorm ways to gain more customer traction.

If you're interested in high tech as a career path then I'd recommend a series of case studies around the development of products / founding of companies. Here are four examples:

• Soul of a New Machine by Tracy Kidder (1981)
• Startup: A Silicon Valley Adventure by Jerry Kaplan (1996)
• Show Stopper by G Pascal Zachary (1994)
• The Launch Pad: Inside Y Combinator by Randall Stross (2013)
• The Everything Store by Brad Stone (2014)

These books all tell the tale of starting a company or building a product and despite covering a time span of 30+ years and multiple generations of technology the remarkable thing is just how very, very similar they are. While the technology changes, the process of creating something from whole cloth doesn't. That's a great lesson for people to learn.

Leí este libro en un momento en que Udemy estaba creciendo rápidamente, durante los 18 meses en los que pasamos de 30 a 200 personas. Fue útil leer sobre los desafíos, preocupaciones y triunfos de Horowitz al abordar los mismos tipos de problemas en una etapa similar de crecimiento. Hay tantas decisiones importantes que debe tomar donde simplemente no hay una respuesta clara, correcta o incorrecta. Hay muchas áreas grises. Reúne información de su equipo, pero las decisiones difíciles recaen en usted. Este libro me ayudó a darme cuenta de que, si bien necesitaba considerar la retroalimentación de manera cuidadosa y objetiva, al final era responsable de tomar una decisión, incluso cuando era impopular.

It's actually written by startup executives, developers and techies — all of them women.

Realmente disfruté The Everything Store: Jeff Bezos and the Age of Amazon de Brad Stone. Cualquiera que quiera comprender mejor la dinámica de la disrupción o simplemente obtener una mejor comprensión del sitio web que amamos, debe leer este libro.

No solo es una novela emocionante, sino que también me abrió los ojos, cuán cerca de la realidad estaban sus predicciones en 1936 en qué dirección estaba cambiando la dictadura nazi.

Originalmente, su editor le pidió a Mann que escribiera una novela de ciencia ficción sobre Europa en el futuro. Sin embargo, rechazó la propuesta afirmando que no podía escribir un libro apolítico en ese momento de la historia y quería revelar el racismo y las crueldades en el Tercer Reich.

Si más personas hubieran sido tan valientes como él, se podrían haber evitado muchas guerras. ¡Léelo!

Sorrell, CEO de la casa de comunicaciones/agencia de publicidad WPP, tiene una mezcla bastante ecléctica este verano:

• Powerhouse: La historia no contada de la agencia de artistas creativos de Hollywood—James Andrew Miller
• Hombre Universal: Las Siete Vidas de John Maynard Keynes—Richard Davenport-Hines
• Elon Musk: Tesla, SpaceX y la búsqueda de un futuro fantástico—Ashlee Vance

It's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind.

• El mito electrónico de Michael E. Gerber
• Cero a uno de Peter Thiel
• El Lean Startup de Eric Ries
• Scrum y XP desde las trincheras por Henrik Kniberg
• Retrabajo – Jason Fried

I donʼt think a single book changed the way I see things or my career path. Iʼm trying hard to think now of something that impacted me in such a way… Maybe to some extent James Altucher did (James Altucher - How to be the Luckiest Person Alive!). Heʼs kind of a recognized author nowadays, but I remember following him on Twitter 7-8 years ago, when he was still up and coming, and his almost comical, seemingly self-destructive advice on just doing your thing and not paying attention to others made a lot of sense to me.

I was at that time in the midst of my first company, which looking back did alright, and all of us co-founders have done well, but as it was developing it was really the proverbial roller-coaster from the startup war stories. And much like with Richard Feynman whom I already mentioned above, Altucherʼs witty observations on living life and doing business were a great source of support.

Later, in 2011, the book came out based on his earlier blog posts and I remember pre-ordering it just out of gratitude for those earlier writings. And I have to admit, I havenʼt really been reading him since then.

Pregunta: ¿Qué libros recomendaría a los jóvenes interesados en su carrera profesional?

Respuesta: Semana laboral de cuatro horas, La puesta en marcha de $100 y Trabajos por realizar. Me gustan los libros que comparten ejemplos de enfoques del mundo real para hacer que algo despegue.

Pregunta: ¿Qué cinco libros recomendaría a los jóvenes interesados en su carrera profesional y por qué?

Responder:

• Rich Dad Poor Dad - Robert Kiyosaki
• Second Chance - Robert Kiyosaki
• Why the Rich Are Getting Richer - Robert Kiyosaki
• The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience - Carmine Gallo
• The Little Voice Mastery - Blair Singer

If you're interested in high tech as a career path then I'd recommend a series of case studies around the development of products / founding of companies. Here are four examples:

• Soul of a New Machine by Tracy Kidder (1981)
• Startup: A Silicon Valley Adventure by Jerry Kaplan (1996)
• Show Stopper by G Pascal Zachary (1994)
• The Launch Pad: Inside Y Combinator by Randall Stross (2013)
• The Everything Store by Brad Stone (2014)

These books all tell the tale of starting a company or building a product and despite covering a time span of 30+ years and multiple generations of technology the remarkable thing is just how very, very similar they are. While the technology changes, the process of creating something from whole cloth doesn't. That's a great lesson for people to learn.

Novels: The Windup Girl and Pattern Recognition are chock full of images and ideas that will stick with you for months.

This is the bible for starting and running a restaurant. I recommend you get the printed version and the Kindle version. Use the Kindle version for quick reference and the printed version for study.

Mi lista sería (además de las que mencioné en la respuesta a la pregunta anterior) tanto de negocios como de ficción/ciencia ficción y las que personalmente encontré útiles para mí. Los libros de negocios explican exactamente cómo son en realidad los negocios, el trabajo y la inversión y cómo pensar correctamente y diferenciarse. En el lado no comercial, una mezcla de historia y ficción clásica para comprender a las personas, filosofía para dar sentido a la vida y ciencia ficción para imaginar cómo podría ser el futuro (no siempre utópico).

My favourite book in 2018 was HEDGE by Nicolas Colin. The book resonated with me in many ways, but the two most important angles would be:

As a corporate strategist in the fintech vertical, the book has captured my imagination by surfacing a few important paradigm shifts, such as the rise of the multitude as a power structure in the corporate value-chain (end-users are now both consumers and suppliers), the implications of increasing returns to scale to business models, and the imperative of reinventing consumer finance and insurance based on how people will live and work in the future (more hunting, less settling, changing jobs faster, the new reality of continuous risks that are now part of people’s lives). As I grasped with this perspective, and then re-assessed the current fintech landscape, it gave me a new theory about the startups that might be the winners in this space – because there’s a difference between radical reinvention of finance and the simple digitization of it, by applying a layer of tech on top of existing practices.

Personally, the book resonated with me mostly by flagging the asymmetry between today’s job market realities (people hunt more and the career is re-defined as a series of gigs across the world), versus the policymakers’ failure to grasp with these new realities and create new institutions that are designed to remove the friction that comes with this unprecedented geographical and economic dynamism. Having changed countries twice in the past 2 years, I experienced first-hand the downside of economic-hunting and the failure of the current societal infrastructure to serve us – from banking services, to housing, to governmental institutions. But this vacuum creates opportunity, especially for existing or future entrepreneurs as the book clearly illustrates, and this opportunity is what has been keeping me up at night, lately.

Como regla general, la mayoría de las memorias nuevas son mediocres y la mayoría de las memorias de negocios son aún peores. Shoe Dog de Phil Knight es una excepción a esa regla en todos los sentidos y, como resultado, fue uno de mis libros favoritos del año y uno de mis libros de negocios favoritos. Empecé a leerlo mientras estaba en la pista de un vuelo y pensé que había leído algunas páginas antes de abrir mi computadora portátil y trabajar. En cambio, mi computadora portátil permaneció en mi bolso durante el vuelo y leí casi todo el libro en una sola sesión. Aparentemente las memorias del fundador de Nike, en realidad es la historia de un niño perdido que intenta encontrar el sentido de su vida y termina con la creación de una empresa multimillonaria que cambia los deportes para siempre. No estoy seguro de si Knight usó un escritor fantasma (los agradecimientos no están claros), pero sus toques personales están por todo el libro, y el libro en sí es profundamente personal y auténtico. El después es un reflejo increíblemente conmovedor de un hombre que mira hacia atrás en su vida. Me encantó este libro. Termina justo cuando Nike comienza a convertirse en el gigante en el que se convertiría, así que tengo la esperanza de que haya más libros a continuación.

I'm not someone that chooses favourites, however, the most recent book that I got a lot out of and which, for me, spans both business and non-business is 'Ready Player One' by Ernest Cline.

It was recommended by the VP of Labs at Unity as a book to help appreciate the potential of how virtual reality can impact our future. It certainly achieved that. There's no doubt that it helped my mind delve into the potential opportunities that VR will provide both for Artomatix (an AI for art creation company I helped co-found) and many other startups.

It also is a fun read that references a lot of classic games from the 1980's and I'm looking forward to the movie that's coming out. Hopefully, the movie will be as good as the book.

Pregunta: ¿Qué libros recomendaría a los jóvenes interesados en su carrera profesional?

Responder:

• Rework, Getting real and Remote - The combo from Fried and DHH.
• Girlboss by Sophia Amoruso
• From Impossible To Inevitable by Aaron Ross & Jason Lemkin
• How To Win Friends and Influence People by Dale Carnegie
• Predictable Revenue by Aaron Ross
• Content Machine by Dan Norris
• Elon Musk: Tesla, SpaceX y la búsqueda de un futuro fantástico por Ashlee Vance
• Contagious by Jonah Berger