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Alison Alvarez (Co-Founder & CEO/Blastpoint.io)I read the Ghost Map, a book about 1854 London Cholera outbreak. The outbreak was stopped because of a map created by Dr. John Snow. You can see hints of this map in some of our customer discovery tools because it was such an effective way of pinpointing a solution to a seemingly insurmountable problem.
It's the summer of 1854, and London is just emerging as one of the first modern cities in the world. But lacking the infrastructure-garbage removal, clean water, sewers-necessary to support its rapidly expanding population, the city has become the perfect breeding ground for a terrifying disease no one knows how to cure. As the cholera outbreak takes hold, a physician and a local curate are spurred to action-and ultimately solve the most pressing medical riddle of their time.
In a triumph of multidisciplinary thinking, Johnson illuminates the intertwined histories of the spread of disease, the rise of cities, and the nature of scientific inquiry, offering both a riveting history and a powerful explanation of how it has shaped the world we live in.