Influencia: la psicología de la persuasión

David Heinemeier Hansson (Co-Fundador/Basecamp)

Me enseñó mucho sobre marketing y psicología humana. Sigo refiriéndome a ese libro todo el tiempo. Ha sido fundamental para inspirar las estrategias de marketing que utilicé para impulsar Rails y Basecamp.

charlie munger (Vicepresidente/Berkshire Hathaway)

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist.

Ola Olusoga (Co-fundador/Populum)

Always take away something new every time I read this book.

noah kagan (Fundador/Sumo)

Hace unos meses, estaba bebiendo un whisky Noah's Mill (lindo) con mi buen amigo Brian Balfour y hablando de la vida... Durante la conversación, abordamos el tema de los libros que cambiaron nuestras vidas. Los quiero compartir contigo. Juzgo el éxito de un libro si un año después sigo usando al menos 1 cosa del libro.

Sean Seton-Rogers (Partner/PROfounders Capital)

Loved how it exposed how conditioned all people are. Being aware of it is important.

Primoz Cigler (Co-Founder/ProteusThemes)

The best business book I read is the Influence: The Psychology of Persuasion by Robert B. Cialdini. I am reading it now for the second time. The reason why I like it so much is that it gives you a good explanation of human psychology that you can use in many different situations. The variety of the techniques and experiments used in the book will help you become a better negotiator, but also it will open your eyes how others are exploiting your human nature every day. Each chapter ends with the 'How to Say No' which also gives you a meaningful advice on how to react when you find yourself in the situations when someone wants to obtain your commitment with different persuasion techniques.

Adán Haritan (Fundador/Aprende Tu Tierra)

For anyone interested in my career path, I’d recommend books in various genres. On a real practical level, I’d certainly recommend reading any and all plant/mushroom/tree/ecology/nature books you can acquire. It’s even more helpful to read the books that pertain specifically to your ecosystem and bioregion. Additionally, I’d also recommend reading a plethora of business and marketing books — both old and new alike. Think And Grow Rich by Napoleon Hill, Crush It! by Gary Vaynerchuk, Influence: The Psychology of Persuasion by Robert Cialdini, and anything by Seth Godin would be my top recommendations. And of course, every book I mentioned in the previous answers are strongly recommended as well.

julia enthoven (Co-Fundador/Kapwing)

Recently, I enjoyed and learned a lot from Influence by Robert Cialdini, a book about how you can persuade, sell, and lead using soft skills. I think Cialdini does a great job of blending the research with stories that illustrate how you put his tactics to work.

piel de pez rand (Fundador/Moz)

Robert Cialdini’s seminal work on how and why mankind thinks and acts. Essential reading.

rodillo decano (Fundador/Bolsas de Frijoles Bliss)

Read a classic book like Claude Hopkins Scientific Advertising book and Influence by Dr. Robert Cialdini. Understanding fundamental principles to how humans operate is always a great starting point to focus on. It is easy to forgot tried and test examples when the next "new thing" comes along.

Luis Grenier (Podcaster en jefe/Todos odian a los especialistas en marketing)

If you want to understand people better, understand why people do stuff and why they don’t, you have the usual: “Influence” by Cialdini. I think you should read it but I don’t think you should spend too much time on it.

holger arrianos (CEO/Dominet Digital Corporation)

This book is already a classic in terms of how to influence people and persuade them to do what you want, and how to protect yourself from persuasion by others. These are two must-have skills for leaders and you should continually work on improving them.

Recently, the author has updated his advice with the book Pre-Suasion, with examples based on modern business interactions. However, you should start with the core principles explained in the original book and then follow up with updated evidence in the new one.

bryan choo (Director Fundador/The Smart Local)

Pregunta: ¿Qué cinco libros recomendaría a los jóvenes interesados en su carrera profesional y por qué?

Responder:

• Poder ilimitado de Anthony Robbins
• Los valores atípicos de Malcolm Gladwell / El punto de inflexión
• Los 7 hábitos de la gente altamente efectiva de Stephen R. Covey
• Comenzar con por qué de Simon Sinek
• La influencia de Robert Cialdini: ciencia y práctica

jeff gibbard (Director de marca/Desde el futuro)

There are five books that, when taken together, form the majority of my perspective on business: [...] Influence.

Tobi Lutke (Fundador y CEO/Shopify)

Influence was just the most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential and how, yes, computers are predictable. And you can deal with it.

anantjain (Co-Fundador/CommonLounge)

This one is a deep dive into behavioral science and human psychology. It’s shocking, entertaining, and introduces you to the fallibility of your own brain in quite a delightful way.

chris goward (Fundador/WiderFunnel & GO Group Digital)

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] Influence.

Mijaíl Dubov (Fundador y CEO/Chattermill)

A few books had a dramatic impact on how I work day to day [...] Influence.

david brudo (Co-Fundador/Remente)

[Uno de los libros que impactaron a David Brudo.]