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Jack Wong, cofundador de Shoe Mo: "La lectura es solo otra dimensión del aprendizaje"

Aplicación de programación FreeBusy es la forma más sencilla de programe automáticamente reuniones en zonas horarias y en múltiples grupos. ¡Haz clic aquí para averiguar por qué!.

Jack Wong is the co-Founder of ShoeMo, a sneaker care and cleaning service based in Kuala Kumpur. Yes, your kicks deserve love and care as well!

At ShoeMo they use premium cleaning products and standardized processes to take care of your sneakers and give them a refreshed look. Their services include cleaning, repainting, restoration and customization.

Jack’s from Malaysia, an engineer by education, but currently in the business development side of things with a media company. He spent 4 years as a British Army reservist in the UK, then formed a team of 4 to drive halfway around the world, in an old jeep. Post-trip, he gained experience in sales and marketing across different industries, from recruitment to banking and media.

He met Ginny, the other co-founder of ShoeMoe (and also a sneakerhead), through a mutual friend. While they were out jogging, she asked if there were services for sneaker cleaning in their country – that’s how the business concept was born.

They did a market survey, and further validated the idea by asking for dirty shoes from their friends – this brought them valuable insights into the behaviour of potential customers. The business grew via word of mouth and they were receiving up to 6 pairs of sneakers per day consistently, which was when they decided to open a physical store.

We loved how Jack talks about reading and defines it as “another dimension to learning”. See what other nuggets of wisdom he has to share on books, in the interview below.

El tiempo estimado de lectura de esta entrevista es 6 minutos. Si prefieres escucharlo, puedes hacerlo en itunes, Google Play o grapadora.

¿Cuál es tu libro favorito y por qué? Negocios y no negocios, si es posible.

Business related book? Has to be Perro Zapato by Phil Knight, loved the Nike story from start to end, obviously also because it’s also footwear related. Another business related book that left its mark was “Enchantment by Guy Kawasaki” which gives a pretty interesting take on the fundamentals of customer – business relationships.

Non business related books wise, I tend to read a healthy mix of fiction and nonfiction mainly related to foreign culture/stories and history.


¿Hubo algún momento, específicamente, en que algo que leíste en un libro te ayudó? ¿Me puedes decir al respecto?

Yes definitely, Guy Kawasaki’s Enchantment‘s approach to relationships with clients / customers / partners is definitely something practicable – on building likability and trustworthiness. I have always been a Business Development kinda guy so this was actually very helpful.

¿Disfrutando de esta entrevista? Si desea más material interesante relacionado con libros y negocios, suscríbase a nuestro boletín semanal. Saber más aquí.


¿Qué libros recomendarías a los jóvenes interesados en tu camino profesional? ¿Por qué? (sin límite de número aquí)

Read as much and as wide as you can really. I think reading is just another dimension to learning apart from interacting with people, travelling, formal education etc.


Me interesa saber más sobre sus hábitos de lectura. ¿Con qué frecuencia lees? ¿En qué formato?

I read on a weekly basis (physical books), but on my phone on a daily basis be it via audiobooks, podcasts & websites. Personally I prefer audiobooks and podcasts while commuting, podcasts specifically can cover a lot more ground as they tend to be more summarized and concise.


¿Cómo haces tiempo para leer?

I don’t, I just listen to audiobooks and podcasts while commuting between places.


¿Tomas notas o tienes alguna otra técnica para conquistar el torrente de información?

I haven’t really got a solution to this part, but currently tended to be a pencil and whatever piece of paper I can get my hands on while driving (which probably isn’t the safest thing to do).


¿Cómo eliges qué libros leer a continuación?

For books, I tend to be more selective, usually picking biographies or business books related to prominent figures / brands that are relevant.


¿Priorizas los libros recomendados por determinadas personas? ¿Hay alguien a quien consideres un gurú de las recomendaciones de libros?

Haven’t really been following any book gurus really, but from time to time I do get recommendations from my other peers in the industry.


Última pregunta: ¿qué libro estás leyendo actualmente y qué esperas obtener de él?

Robert Kuok’s Memoir – biography of a Malaysian born business magnate and investor who made his fortunes building commodity empires and international hotel brands. It’s interesting to read up on the way he approached business in this part of the world (Asia) and how they had the general economic foresight to spot opportunities (and disasters).



Links where you can follow Jack Wong or find out more about his projects:



All books mentioned by Jack in our interview:

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