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Jeff Tan, Founder of, Shares the Readings that Inspired Him to Dare

LibreOcupado es la forma más sencilla de programar automáticamente reuniones en zonas horarias y en múltiples grupos. ¡Haz clic aquí para averiguar por qué!.

Jeff Tan is the founder of, a training and coaching company that combines his education of a therapist with the mentality of a combat pilot.

Jeff has spent 26 years in the Singapore Air Force, as a peak performance pilot. He started working there straight after high school, expecting to retire at 55. Flying combat helicopters and a flight instructor, he rose to the rank of Lieutenant-Colonel. Because of changes in the military rules, Jeff had to cut the service short.

He took an intense personal mastery course that helped him discover his identity, personal values and purpose in life – might sound cliche, but it made all the difference for him.

Jeff discovered his passion for guiding people and teams along their journey towards excellence, using tools of NLP (Neuro-Linguistic Programming). He completely changed course, specialized in Neuro-Linguistic Programming Trainer and Hypnotherapist, and took a Master’s Degree in Professional Counseling.

He moved to Shanghai and went from being an extremely logical and by-the-book military pilot, to becoming ultra flexible as a business owner.

In 2006, he started, a training and coaching company. Jeff also founded Sticky Steps, a company that makes learning products for young professionals.

We had the opportunity to talk to Jeff and learn more about how books shaped his life. Grab a mug of your favorite hot beverage and keep on reading!

El tiempo estimado de lectura de esta entrevista es 6 minutes. Si prefieres escucharlo, puedes hacerlo en itunes, Google Play o grapadora.

¿Cuál es tu libro favorito y por qué? Negocios y no negocios, si es posible.

I don’t have a favourite business books or non-business book, but any book by Martin Lindstrom (branding and marketing genius who uses science to prove his point) as I find the mix of neuroscience and cognitive/behavioural science with marketing intensely fascinating!

¿Hubo algún momento, específicamente, en que algo que leíste en un libro te ayudó? ¿Me puedes decir al respecto?

Yes, and the book was “Mavericks at Work” by William Taylor. It’s a collection of stories of how business mavericks made it happen. It inspired me to dare! I’ve read this book multiple times as it always offered me a different perspective whenever I felt stuck.

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¿Qué libros te impactaron más? (quizás cambió la forma en que ves las cosas, cambió drásticamente tu carrera profesional)

1. Mavericks at Work
2. All of Martin Lindstrom’s books

¿Qué libros recomendarías a los jóvenes interesados en tu camino profesional? ¿Por qué? (sin límite de número aquí)

Any book written by a neuroscientist, or behavioural psychologist. Why? Because these books tell you why people behave the way they do, and since my life is about helping people change, this type of book, filled with real life anecdotes coupled with scientific proof, is extremely useful.

Me interesa saber más sobre sus hábitos de lectura. ¿Con qué frecuencia lees? ¿En qué formato?

I prefer reading real books and I used to carry one with me all the time. But often, I get a little bored with what I’m reading and as I have only one book, I’m stuck with it! That’s why I have a kindle now. But I read both types, real books and Kindle books. I read lots whenever I’m out of town and thoroughly enjoy 20-30 mins in a loud and crowded coffee place. I just plug in my earphones to kill the outside noise and I actually read better with my own loud music blaring in my ears.

When I’m not traveling then I read 5 mins a day. And this 5 minute read is enough to satisfy me.

¿Cómo haces tiempo para leer?

This might sound gross but I read on the potty (or the can depending on where you studied English!)

¿Tomas notas o tienes alguna otra técnica para conquistar el torrente de información?

I sometimes type a stuff on my phone / take a photo / scribble short notes if I feel like it / make dog ears on important pages / stick post its. One of the above.

¿Cómo eliges qué libros leer a continuación?

I love visiting bookstores to check out what’s new and that’s where I usually find new books / titles to read. Then I decide if I prefer it on a kindle or to buy the real book.

¿Priorizas los libros recomendados por determinadas personas? ¿Hay alguien a quien consideres un gurú de las recomendaciones de libros?

Nope, and if someone recommends me a book, if their description sounds interesting I’ll go on Amazon to check it out. But this rarely happens.

Última pregunta: ¿qué libro estás leyendo actualmente y qué esperas obtener de él?

I’m reading 3 books now and it really depends on my mood.

What do I expect to gain? With the 2nd and 3rd books, it’s to reinforce stuff I already know and both also point out useful tips for my business. The first is just a fascinating read about human nature and it’s purely for pleasure.

Links where you can follow Jeff Tan or find out more about his projects:

All books mentioned by Jeff Tan in this interview:

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