Lateral Thinking: Creativity Step by Step

andra zaharia (Comercializador de contenido independiente/The Content Habit)

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Lateral Thinking.

Tudor Mihailescu (Gerente de Habilitación de Negocios y Finanzas)

Beyond communication, CFO needs to learn to influence effectively, get people to contribute so that they buy in. Again, this is a vast space, some of my personal favourites being Who Moved My Cheese (Johnson), Lateral Thinking (de Bono), The Art of Asking (Palmer).

faisal amin (Co-Fundador/Fruitbowl Digital)

Creo que la lectura es un hábito que debe inculcarse independientemente de las trayectorias profesionales. A continuación se mencionan algunos de mis favoritos que, con suerte, pueden aportar sabiduría a los aspirantes a empresarios.

• Pensamiento lateral de Edward de Bono
• 7 hábitos de la gente altamente efectiva por Stephen R. Covey
• La puesta en marcha esbelta de Eric Ries
• Padre Rico Padre Pobre de ‎Robert Kiyosaki
• Freakonomics de Stephen J. Dubner y Steven Levitt