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Books Recommended by Rand Fishkin

Rand Fishkin is an American entrepreneur born in New Jersey who dropped out of the University of Washington in Seattle to purse his entrepreneurial dreams. He is mostly known for being the founder and former CEO of Moz, one of the leading companies offering SEO products and software.

Since its launch, Moz received a total of $29.1 million in three rounds of funding and is currently valued at more than $100 million. The success he had with Moz allowed him to be invited to speak to teams at companies like Google, Facebook or Microsoft and he was also invited to give presentations at the United Nations, Stanford University or YCombinator.

He’s also a very active blogger, being known for his frequent and transparent writing on the Moz blog. Including an incredibly honest post he wrote two years after stepping down as the company’s CEO. He has also frequently mentioned books in his blog posts and talked about reading.

Here are the books written or recommended by Rand Fishkin:

Lost and Founder: una guía de campo dolorosamente honesta para el mundo de las empresas emergentes

por piel de pez rand

The Art of SEO

por Eric Enge, piel de pez rand, Stephan Spencer, Jessie Stricchiola

The Billionaire Who Wasn’t: How Chuck Feeney Secretly Made and Gave Away a Fortune

por Conor O'Clery

El diario absolutamente cierto de un indio a tiempo parcial

por sherman alexie

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

por dan ariely

Influencia: la psicología de la persuasión

por Roberto B. Cialdini

Predeciblemente irracional: las fuerzas ocultas que dan forma a nuestras decisiones

por dan ariely

Valores atípicos: la historia del éxito

por malcolm gladwell

La puesta en marcha esbelta

por eric ries

El punto de inflexión: cómo las pequeñas cosas pueden marcar una gran diferencia

por malcolm gladwell