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Este libro tiene 5 recomendaciones.

Raluca Radu (Propietario/MTH Digital)

Trabajo en marketing digital, así que [recomendaría]: [...] Made to stick by Chip and Dan Heath.

Ola Olusoga (Co-fundador/Populum)

Como dijo una vez Charlie Munger: “Durante mucho tiempo he creído que cierto sistema, que casi cualquier persona inteligente puede aprender, funciona mucho mejor que los sistemas que la mayoría de la gente usa [para entender el mundo]. Lo que necesitas es un entramado de modelos mentales en tu cabeza. Y, con ese sistema, las cosas encajan gradualmente de una manera que mejora la cognición. Así como múltiples factores dan forma a cada sistema, se necesitan múltiples modelos mentales de una variedad de disciplinas para comprender ese sistema". Puede leer este libro para comenzar a construir un "enrejado de modelos mentales en su cabeza".

Bill Liao (Socio general/RebelBio, SOSV.com)

The Book "Made to Stick" combined with "The Poetics" by Aristotle really helped me to see the power of telling great stories with surprises in them and every time I meet a start-up I can always make a contribution to their pitch.

Tudor Mihailescu (Gerente de Habilitación de Negocios y Finanzas)

First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and Dan Health like Switch and Made to Stick.

Cristian-Dragos Baciu (Direct Response Copywriter)

I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind

Amazon descripción

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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Ver más libros recomendados por

Raluca Radu, Ola Olusoga, Bill Liao, Tudor Mihailescu, Cristian-Dragos Baciu

Ver más libros escritos por

brezo de la viruta, dan heath


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