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This book has 5 recommendations
eric ries (Fundador/Bolsa de Largo Plazo)
What if we could design experiences that have real impact for our families, our customers and employees? Master storytellers Chip and Dan Heath show how.
Drew McLellan (Founder/McLellan Marketing Group & Agency Management Institute)
Pregunta: ¿Qué cinco libros recomendaría a los jóvenes interesados en su carrera profesional y por qué?
- Radical Leap by Steve Farber
- Becoming a Category of One by Joe Calloway
- Selling the Invisible by Harry Beckwith
- Killing Marketing by Joe Pulizzi and Robert Rose
- Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
- The Power of Moments by Chip and Dan Heath
Ken Coleman (Host/The Ken Coleman Show)This is one of the books that had the biggest impact on my life and my work.
Angela Duckworth (Autor)I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know!
Adam Grant (Autor)The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine.
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.