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Ce livre a 3 recommandations

Ola Olusoga (Co-fondateur/Populum)

Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head".

Aaron Watson (PDG/PiperCreative)

Question : Quels livres recommanderiez-vous aux jeunes intéressés par votre cheminement de carrière ?

Réponse:

  • Vache violette de Seth Godin
  • Fin des travaux par Taylor Pearson
  • Reprise par Jason Fried & DHP
  • Croyez-moi, je mens par Ryan Holiday
  • La classe complaisante par Tyler Cowen
  • Les 22 lois immuables du marketing par Al Ries et Jack Trout
  • Perdre ma virginité par Richard Branson

Christopher Lochhead (Host/Legends and Losers Podcast)

Question: What five books would you recommend to young people interested in your career path & why?

Réponse:

I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,
  • “Niche Down: How to Become Legendary by Being Different”
et
  • Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
In addition:
  • The Effective Executive, by Peter Drucker
  • The E-Myth, by Michael Gerber
  • Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Scott
  • Back from the Dead, by Bill Walton
  • The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout

Descriptif Amazon

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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Voir plus de livres recommandés par

Ola Olusoga, Aaron Watson, Christopher Lochhead

Voir plus de livres écrits par

Al-Ries, Jack Trout

Sources

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