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This book has 12 recommendations

Dragos Novac (PDG/Nordic 9)

Puis, toujours quand j'étais plus jeune, au début des années 2000, Purple Cow de Seth Godin et The Cluetrain Manifesto étaient deux ouvrages auxquels je me référais toujours, ainsi que The Lean Startup d'Eric Ries, plus tard quand je cherchais comment devenir un meilleur entrepreneur technologique.

Robert Kataï (Fondateur/Instagramologie)

I have 2 books that resonate with me and my work. The first one is a book written by Rick Warren called “The Purpose-Driven Life” and the second one is “Purple Cow” by Seth Godin. These are the books that I can read over and over again, because they always remind me what’s my purpose in this life, in my daily job and what I can do with my projects and work to create a purple cow effect. And guess what? I don’t have the “Purple Cow” book but I’ve read it several times on my laptop or on my smartphone (yeah). But in the future I want to buy it and make it my own by taking my personal notes on it (outlined, writing my ideas). [...] Start with “Purple Cow” from Seth Godin if you want to do something different in your industry. Then subscribe to his newsletter and read everything he publishes on his blog.

Noé Kagan (Fondateur/Sumo)

Il y a quelques mois, je buvais un whisky Noah's Mill (mignon) avec mon bon pote Brian Balfour et je parlais de la vie... Au cours de la conversation, nous avons abordé le sujet des livres qui ont changé nos vies. Je veux les partager avec vous. Je juge le succès d'un livre si un an plus tard j'utilise encore au moins 1 chose du livre.

Jessica Laurie (Co-fondateur/Par Karen et Jess)

If you are going into advertising and marketing, remember that you want to make an impact in the world and not just be another mediocre brand.

Marvin Liao (Partenaire/500 Startups)

Ma liste serait (en plus de celles que j'ai mentionnées en réponse à la question précédente) à la fois business & Fiction/Sci-Fi et celles que j'ai personnellement trouvées utiles pour moi-même. Les livres d'affaires expliquent exactement comment les affaires, le travail et l'investissement sont en réalité et comment penser correctement et se différencier. Du côté non commercial, un mélange d'histoire et de fiction classique pour comprendre les gens, de philosophie pour donner un sens à la vie et de science-fiction pour imaginer ce que pourrait être l'avenir (pas toujours utopique).

Catherine Molloy (Directeur/Auspac Business Advantage)

When asked about the books that had the biggest impact on her, Catherine replied: "Inspirational Leadership / Purple Cow as I can take these concepts and implement for our training, I love Tom O’Toole for customer service and Richard Branson for teams."

Aaron Watson (PDG/PiperCreative)

Question : Quels livres recommanderiez-vous aux jeunes intéressés par votre cheminement de carrière ?

Réponse:

  • Vache violette de Seth Godin
  • Fin des travaux par Taylor Pearson
  • Reprise par Jason Fried & DHP
  • Croyez-moi, je mens par Ryan Holiday
  • La classe complaisante par Tyler Cowen
  • Les 22 lois immuables du marketing par Al Ries et Jack Trout
  • Perdre ma virginité par Richard Branson

Vincent Pugliese (Auteur & Photographe Professionnel)

Question: What books would you recommend to young people to be prepared for the future workplaces?

Answer: So many! So many by Seth Godin (Linchpin, The Icarus Deception, Purple Cow) Essentialism by Greg McKeown, Deep Work by Cal Newport, The Choice by Og Mandino, Rich Dad Poor Dad by Robert Kiyosaki, The Total Money Makeover by Dave Ramsey, No More Dreaded Mondays and 48 Days To The Work You Love by Dan Miller, The 12 Week Year by Brian Moran, Will It Fly by Pat Flynn, The Traveler's Gift by Andy Andrews, QBQ by John Miller, The Four Hour Workweek by Tim Ferriss. Wow, there are so many more, but that’s a start.

Adam Laurent (Co-Founder/ClearHat Marketing)

Question: What’s your favorite book and why?

Answer: [...] Purple Cow by Seth Godin.

Lori Joue (Founder & CEO/Cheekd)

As an avid guerrilla and creative startup marketer/ tech startup founder, my favorite business book is The Purple Cow by Seth Godin. It’s all about standing out from the masses and transforming your business by being remarkable. One of my favorite quotes out of this book: "You must design a product that is remarkable enough to attract the early adopters – but is flexible enough and attractive enough that those adopters will have an easy time spreading the idea.

Guennadi Batrakov (PDG et fondateur/Strivechat et BubblesPlanner)

I am currently reading Purple Cow by Seth Godin. I find it fascinating. I realize what I have done wrong in the past, mistakes that I made. It makes me entirely rethink the approach to marketing.

Brian Burkhart (Fondateur & Chief Word Guy/SquarePlanet Presentations & Strategy)

Another is Seth Godin, who wrote “Purple Cow: Transform Your Business by Being Remarkable.” The entire Godin experience, his books, videos, podcasts, blogs, is all about making waves. He’s made an extraordinary career for himself telling people to stop being like everyone else. His concepts are a form of validation for me. Here’s a guy who’s clearly doing well, has an amazing client roster and experience, and he’s saying the same things I’d been thinking for years. It’s like Michael Phelps telling you you’re a good swimmer.

Descriptif Amazon

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place.

Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Obtenez ce livre sur Amazone | Barnes & Nobles | Dépôt de livres | iBook

Voir plus de livres recommandés par

Dragos Novac, Robert Kataï, Noé Kagan, Jessica Laurie, Marvin Liao, Catherine Molloy, Aaron Watson, Vincent Pugliese, Adam Laurent, Lori Joue, Guennadi Batrakov, Brian Burkhart

Voir plus de livres écrits par

Seth Godin

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