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Best Data Analysis Books – For the Data Lover in All of Us

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The ability to analyze and translate data into something that people understand is a remarkable talent that only the most methodical of people are truly good at.

Great data analysts enjoy their work.

Some people look at a lengthy list of numbers and statistics and immediately glaze over with boredom and confusion. A good data analyst, on the other hand, will feel challenged and excited.

What can these numbers teach us? How will this impact the decision making and future direction of the business?

Have a Well-Defined Aim

Before you start analyzing data, ensure that you have a well-defined aim. Whether you are problem-solving, improving best practices, or seeking out new trends, know what you want from your data before you start.

Utilize External Data

Utilizing relevant external data will give you more opportunities for cross-referencing variables and a better insight into your internal data. Relevant external data will also make your analysis is more interesting and help you place it into a wider context.

Using Visualization Tools

Expand and improve your skillset by learning how to use a variety of visualization tools. Using the right visualization tools at the right times will help you to communicate your insights more easily.

A greater understanding of the story that your analysis has uncovered will give your findings more weight and influence on the people you are presenting to.

Communicate

Don’t forget that there may be many different people within your organization that can learn from the insights you uncover. Keep in touch with your colleagues in sales and marketing, IT, finance, operations, and HR to ensure that they are able to learn from the data you’re analyzing, too.

The speed at which technology and data analysis tools are evolving requires a great data analyst to be striving to learn new skills constantly. We’ve put together a reading list below, featuring the best data analysis books available, as recommended by top entrepreneurs and professionals in the industry.

Best Data Analysis Books

Hacking Growth: Como as Empresas de Crescimento Mais Rápido de Hoje e #039;

Hackeando o crescimento: como as empresas de crescimento mais rápido de hoje impulsionam o sucesso da ruptura

O livro é novo (2017) e growthhacking é uma tendência real no momento.
Kyrylo Taranenko
Diretor de Marketing/Y-Productive
Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

There’s so much hype out there about ‘big data,’ and in my work at Wired and now at Iodine I’ve been responsible for some share of it. Lohr’s book thankfully discerns the real power — and limitations — of data-driven decisions. He finds the humanity in the subject, and makes a strong case that data is only going to be an ever-more powerful force in business and society, for good and ill.
Thomas Goetz
Co-founder/Iodine
Análise da Web 2.0

Análise da Web 2.0

I work in digital marketing so I would [recommend]: [...] Web Analytics: An Hour A Day and Web Analytics 2.0 by Avinash Kaushik.
Raluca Radu
Proprietário/MTH Digital
Jogue Maior: Como Piratas, Sonhadores e Inovadores Criam e Dominam Mercados

Jogue Maior: Como Piratas, Sonhadores e Inovadores Criam e Dominam Mercados

Pergunta: Quais cinco livros você recomendaria para jovens interessados em sua carreira e por quê?

Responda:

I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,
  • “Niche Down: How to Become Legendary by Being Different”
e
  • Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
In addition:
  • The Effective Executive, by Peter Drucker
  • The E-Myth, by Michael Gerber
  • Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Scott
  • Back from the Dead, by Bill Walton
  • The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout
Christopher Lochhead
Host/Legends and Losers Podcast
The Strategy and Tactics of Pricing: A guide to growing more profitably

The Strategy and Tactics of Pricing: A guide to growing more profitably

The Strategy and Tactics of Pricing by Thomas T. Nagle: Why? Because pricing is hard!
Garrett Moon
CEO & Co-Founder/CoSchedule
Web Analytics: uma hora por dia

Web Analytics: uma hora por dia

Em termos de negócios, alguns dos livros de leitura obrigatória que eu mencionaria são Hooked, de Nir Eyal, Web Analytics: An Hour A Day, de Avinash Kaushik, Call To Action and Always Be Testing, de Bryan Eisenberg, Epic Content Marketing, de Joe Pulizzi, Como construir sites que vendem por Peep Laja, Química de conteúdo por Andy Crestodina.
Raluca Radu
Proprietário/MTH Digital
A Guide to Econometrics

A Guide to Econometrics

The best intuition builder in both statitics and econometrics. I have been reading the various editions throught my career. Please, keep updating it, Peter Kennedy!
Nassim Nicholas Taleb
Flaneur
Security Analysis

Security Analysis

Buffett said that Security Analysis, another groundbreaking work of Graham's, had given him a road map for investing that he has been following for 57 years.
Warren Buffett
CEO/Berkshire Hathaway
Think Like a Grandmaster

Think Like a Grandmaster

From this book I realized you could think you understood a chess position, but then later learn you didn’t really understand it at all. A huge lesson, one I learned again and to a higher degree when high-quality chess computers came along. Most of the commentariat on economic and social affairs could use a reminder on this one. This book also taught me that you learn by doing — trying to solve actual problems — not so much from pure reading. Or the two in close conjunction. It may be the distortions of memory, but still I feel this is one of the best books I ever have read. Hail the Soviet training system!
Tyler Cowen
Fundador/Universidade Marginal Revolution
Making the Modern World: Materials and Dematerialization

Making the Modern World: Materials and Dematerialization

One of Smil’s books makes my list of favorites pretty much every year. This time it’s his look at the world’s use of materials, from silicon to wood to plastic and cement. If anyone tries to tell you we’re using fewer materials, send him this book. With his usual skepticism and his love of data, Smil shows how our ability to make things with less material—say, soda cans that need less aluminum—makes them cheaper, which actually encourages more production. We’re using more stuff than ever.
Bill Gates
CEO/Microsoft
Negociação de volatilidade de opções: estratégias para lucrar com as oscilações do mercado

Negociação de volatilidade de opções: estratégias para lucrar com as oscilações do mercado

Trading Volatility Trading, de Adam Warner, também teve um grande impacto em mim, porque sempre gostei de investir e, até este livro, nunca entendi bem as estratégias específicas por trás de ganhar dinheiro quando o mercado sobe ou desce. Eu estava familiarizado com vendas a descoberto, mas queria explorar contratos de opção, então logo após a faculdade um bom amigo me deu este livro. Li imediatamente e comecei a colocar em prática o que aprendi.
James Murphy
Gerente de Marketing/Live Nation
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All

I love this book because it provides some practical case studies about the behaviors that allow certain individuals, teams, and companies to excel that you can then apply to your own personal life and career.
Joseph Liu
Career Consultant & Host/Career Relaunch Podcast
Academically Adrift: Limited Learning on College Campuses

Academically Adrift: Limited Learning on College Campuses

The most troubling reading I did on vacation was Academically Adrift: Limited Learning on College Campuses, by two sociologists, Richard Arum and Josipa Roksa, who examine the evidence on what college students actually learn. I was surprised how little data there is on this important question. Even more disturbing, the data cited by the authors indicates that students may not learn very much. In their first two years of college, many U.S. college students advance very little in important skills like critical thinking, complex reasoning and writing.

I was really surprised to read that. The data shows that students today spend much less time actually studying, and they take less rigorous courses, most of which don’t require them to do much writing, for example. And yet even so, many students do not complete their degrees. Graduation rates from U.S. colleges are much lower than in many other countries. What’s going on in higher educationis a topic I care a lot about, and I basically agree with the authors’ findings that we have a real problem. I plan to take a deeper dive into this topic with a full review of Academically Adrift, which I’ll post in a few weeks.

Bill Gates
CEO/Microsoft
Democracia Desigual: A Economia Política da Nova Era Dourada

Democracia Desigual: A Economia Política da Nova Era Dourada

He may have the country’s finest experts at his fingertips, but it still doesn’t hurt to read up on environmental and economic issues.
Barack Obama
Ex-presidente dos EUA
Disruption: Overturning Conventions and Shaking Up the Marketplace

Disruption: Overturning Conventions and Shaking Up the Marketplace

Achei que poderia colocar meu dinheiro onde está minha boca. Continuo reclamando que os jovens não estão em contato com alguns livros essenciais sobre publicidade que me ajudaram a moldar a maneira como exerço meu ofício hoje, mas nunca fiz nada a respeito. Então, estou começando aqui a lista definitiva de livros para ler. Vou adicionar a ele à medida que recebo sugestões e à medida que mais bons livros são escritos.
Bogdana Butnar
Chefe de Estratégia/Poke
Os próximos 100 anos: uma previsão para o século 21

Os próximos 100 anos: uma previsão para o século 21

A more centric version of Flashpoints: The Emerging Crisis in Europe (or the other way around).

Bobby Voicu
Founder/the CEO Library
A era do capitalismo de vigilância: a luta por um futuro humano na nova fronteira do poder

A era do capitalismo de vigilância: a luta por um futuro humano na nova fronteira do poder

From the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self-defense. With tremendous lucidity and moral courage, Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process. The hour is late and much has been lost already—but as we learn in these indispensable pages, there is still hope for emancipation.
Naomi Klein
Autor
Loonshots: Como nutrir as ideias malucas que vencem guerras, curam doenças e transformam indústrias

Loonshots: Como nutrir as ideias malucas que vencem guerras, curam doenças e transformam indústrias

This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.
Daniel Kahneman
Nobel Prize Winner, Author
O Mito do Líder Forte: Liderança Política na Era Moderna

O Mito do Líder Forte: Liderança Política na Era Moderna

A feroz batalha eleitoral deste ano me levou a escolher este livro de 2014, de um estudioso da Universidade de Oxford que estudou liderança política - boa, ruim e feia - por mais de 50 anos. Brown mostra que os líderes que fazem as maiores contribuições para a história e a humanidade geralmente não são aqueles que consideramos “líderes fortes”. Em vez disso, eles tendem a ser os que colaboram, delegam e negociam – e reconhecem que ninguém pode ou deve ter todas as respostas. Brown não poderia prever o quão ressonante seu livro se tornaria em 2016.
Bill Gates
CEO/Microsoft
The Fourth Turning: An American Prophecy - What the Cycles of History Tell Us About America's Next Rendezvous with Destiny

The Fourth Turning: An American Prophecy – What the Cycles of History Tell Us About America’s Next Rendezvous with Destiny

Recomendado por Tony Robbins na página 215 de Tools of Titans
Tony Robbins
Entrepreneur & Life Coach
The Woman Warrior: Memoirs of a Girlhood Among Ghosts

The Woman Warrior: Memoirs of a Girlhood Among Ghosts

When asked what books he recommended to his 18-year-old daughter Malia, Obama gave the Times a list that included The Naked and the Dead and One Hundred Years of Solitude. “I think some of them were sort of the usual suspects […] I think she hadn’t read yet. Then there were some books that are not on everybody’s reading list these days, but I remembered as being interesting.” Here’s what he included:

  • The Naked and the Dead, Norman Mailer
  • One Hundred Years of Solitude, Gabriel García Márquez
  • The Golden Notebook, Doris Lessing
  • The Woman Warrior, Maxine Hong Kingston
Barack Obama
Ex-presidente dos EUA
Tractatus Lógico-Philosophicus

Tractatus Lógico-Philosophicus

Reid recommends studying Ludwig Wittgenstein, about whom he's taught a course at Oxford. "One of the bedrocks of modern analytics philosophy is to think of [language] ... if you're trying to talk to someone else about some problem, and you're trying to make progress, how do you make language as positive an instrument as possible? What are the ways that language can work, and what are the way that language doesn't work?".
Reid Hoffman
CEO/LinkedIn
Steel My Soldiers' Hearts: The Hopeless to Hardcore Transformation of U.S. Army, 4th Battalion, 39th Infantry, Vietnam

Steel My Soldiers' Hearts: The Hopeless to Hardcore Transformation of US Army, 4th Battalion, 39th Infantry, Vietnam

Another book by Hackworth called Steal My Soldier’s Heart [...] Again, it’s not always clear that oh, here’s the leadership principle; here’s what you should be doing. No, it’s not always clear like that. But when you understand what people are going through emotionally and you start to get a glimpse at human nature and how people react in certain situations and how their egos flare up, that’s what makes these books good. Because it gives you a frame of reference.
Jocko Willink
Founder/Echelon Front
The Revolt of The Public and the Crisis of Authority in the New Millennium

The Revolt of The Public and the Crisis of Authority in the New Millennium

All over the world, elite institutions from governments to media to academia are losing their authority and monopoly control of information to dynamic amateurs and the broader public. This book, until now only in samizdat (and Kindle) form, has been my #1 handout for the last several years to anyone seeking to understand this unfolding shift in power from hierarchies to networks in the age of the Internet.
Marc Andreessen
Cofundador/Andreessen Horowitz
Certo sobre o dinheiro: Doug Casey sobre economia, investimentos e os caminhos do mundo real com Louis James

Certo sobre o dinheiro: Doug Casey sobre economia, investimentos e os caminhos do mundo real com Louis James

Minha lista seria (além das que mencionei na resposta à pergunta anterior) tanto negócios e ficção/ficção científica quanto aquelas que pessoalmente achei úteis para mim. Os livros de negócios explicam exatamente como negócios, trabalho e investimentos são na realidade e como pensar corretamente e se diferenciar. Do lado não empresarial, uma mistura de História e ficção clássica para entender as pessoas, filosofia para dar sentido à vida e ficção científica para imaginar como o futuro poderia ser (nem sempre utópico).
Marvin Liao
Parceiro/500 Startups
A Era das Migrações: Movimentos Populacionais Internacionais no Mundo Moderno

A Era das Migrações: Movimentos Populacionais Internacionais no Mundo Moderno

The Age of Migration has been the main textbook for migration studies since it first appeared in 1993; I have relied on it both as a resource for my own research and a text for my upper-division undergraduate and graduate courses on the politics of immigration. The fifth edition continues the excellent coverage of migration theories and history, the politics of immigration, and issues such as race and ethnicity, while bringing in new material on topics like the impact of climate change. The authors are to be commended for addressing critical issues in a time of global change.

Terri E. Givens
PhD/Department of Government,University of Texas at Austin
Globalization and Its Discontents Revisited: Anti-Globalization in the Era of Trump

Globalization and Its Discontents Revisited: Anti-Globalization in the Era of Trump

These books propelled me to want to work on a social enterprise and underscored my passion for making a difference in food policy. I believe we can build an innovative company that has deep social impact. That we can use the same mindsets that single bottom-line companies have to build successful triple and quadruple bottom-line companies. It is the holy grail -- for your work to present the challenge to be creative, innovative, quick on a daily basis but also at the end of the day, the knowledge that you are making a real difference in people's lives. I feel extremely fortunate to be in this position right now.
Leah Lizarondo
Co-Founder/412 Food Rescue
Priced Out: The Economic and Ethical Costs of American Health Care

Priced Out: The Economic and Ethical Costs of American Health Care

Uwe Reinhardt was the moral conscience of our health care system, reminding us with evidence, clarity, and stand-up act humor how it is failing. He was joined in this enterprise by another great health care expert, his wife Mei Cheng. Every health care group craved Reinhardt as their keynote speaker and felt more virtuous after he berated them about the many ways in which they were failing. But he did not want adulation; he wanted things to change. By reading this powerful book and making something in the health system better, we can all honor his legacy.
Drew Altman
President & CEO/Henry J. Kaiser Family Foundation
O Dilema do Inovador: Quando as Novas Tecnologias Causam o Fracasso de Grandes Empresas

O Dilema do Inovador: Quando Novas Tecnologias Fazem Grandes Empresas Falharem

É importante que façamos essa transformação, por causa do que Clayton Christensen chama de "dilema do inovador", em que as pessoas que inventam algo geralmente são as últimas a enxergar além, e certamente não queremos ficar para trás.

Steve Jobs
Fundador/Apple
The Opposing Shore

The Opposing Shore

Until I read this book, Buzzati's "Il deserto dei tartari" was my favorite novel, perhaps my only novel, the only one I cared to keep re-reading through life. This is, remarkably a very similar story about the antichamber of anticipation (rather than "the antichamber of hope" as I called Buzzati's book), but written in a much finer language, by a real writer (Buzzati was a journalist, which made his prose more functional) ; the style is lapidary with remarkable precision; it has texture, wealth of details, and creates a mesmerizing atmosphere. Once you enter it, you are stuck there. I kept telling myself while reading it: "this is the book". It suddenly replaced the "deserto".

A few caveats/comments. First, I read it in the original French Le Rivage des Syrtes (French Edition), not in this English translation, but I doubt that the translator can mess up such a fine style and the imagery. Second, the blurb says Gracq received the Goncourt prize for it. Julien Gracq REFUSED the Goncourt, he despised the Parisian literary circles and by 1951 decided to stay in the margin. He stuck to his publisher José Corti rather than switch to the fancy Gallimard after his success (as Proust did) (or other publishing houses for the fakes and the selfpromoters). Third, this book came out a few years after Buzzati's "deserto", but before Buzzati was translated into French. I wonder if Gracq had heard of the "deserto"; the coincidence is too strong to be ignored.

Nassim Nicholas Taleb
Flaneur
The Power Tactics of Jesus Christ and Other Essays

The Power Tactics of Jesus Christ and Other Essays

The title essay in this book is peerless and amazing. The rest of the essays, which talk about Haley’s unusual approach to psychotherapy are also quite good. If you’ve gone to therapy, are thinking about going to therapy, or know someone going to therapy, this book is a must-read.
Ryan Holiday
Fundador/Cheque de Bronze
Outliers: a história do sucesso

Outliers: a história do sucesso

Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something.

But his stories are so great as he explains these deep concepts.

How did the Beatles become the best? Why are professional hockey players born in January, February and March?

And so on.

James Altucher
Fundador/StockPickr

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