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Best Public Relations Books for Entrepreneurs and Professionals

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Public relations for businesses of any type is becoming increasingly important to ensure that all communication with your customers and stakeholders sends out the right message.

The marketplace is becoming even more competitive, and the number of media outlets is growing exponentially. This means that public relations have never before had such an important role in the success of a business.

Well-crafted and well-executed public relations campaigns are vital in developing great relationships between your organization and the public, which will be key in achieving consistent growth.

As the key influencer of public opinion for your business, keeping up to date with the best practices in the ever-evolving communications landscape is hugely important, especially if you want to be the best at what you do.

Develop Key Messages

Developing key messages that make your company stand out from the crowd will help strengthen the company image.
Communicating these messages and ensuring that the company’s actions match will effectively project your desired personality, helping to maintain and build relationships with your target audiences.

Embrace Technology

Modern technology allows you to inform and influence your target audiences, and utilizing social media platforms effectively can help you launch a global PR campaign in just minutes!

Understand Your Audience

Before you develop your PR strategy, it’s important to think about audience targeting and how you can use press conferences and press releases to your advantage. Get to know and understand your appropriate audience as much as possible before you begin to craft your messages.

Improve Your Skills

If you want to advance your public relations skills or want to ensure that your business has the best PR practices, then there’s plenty of the best public relations books out there that can help. We spoke to leading entrepreneurs and top professionals in the PR industry and asked them what books they would recommend, and these are what they said.

Best Public Relations Books

For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

My PR book has become a staple within the industry, as well as required reading for many college courses throughout the country. The book details how valuable public relations is - how public relations can define brands; help companies and individuals court the press or avoid it; grow business; resolve crises quickly; improve search results on Google and so many other things. Effective PR makes such a difference, and I have many case studies and great stories to illustrate it.
Ronn Torossian
Founder, CEO/5WPR
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Make sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral.
Kyrylo Taranenko
Diretor de Marketing/Y-Productive
Crystallizing Public Opinion

Crystallizing Public Opinion

Crystallizing Public Opinion was written by the Godfather of PR. Bernays combined crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how PR could thrive by managing public opinion. It’s truly incredible how poignant his insights and analysis remain in popular culture.
Ronn Torossian
CEO, Founder/5W PR
É o seu negócio: 183 dicas essenciais que transformarão sua pequena empresa

É o seu negócio: 183 dicas essenciais que transformarão sua pequena empresa

Se você conhece um empreendedor, dê a ele uma cópia do novo livro do @jjramberg para ajudá-lo em sua jornada.
Simon Sinek
Autor best-seller
A estrutura das revoluções científicas

A estrutura das revoluções científicas

It's a history of science book that explores the question of whether science and technology make consistent forward progress or whether progress comes in bursts related to other social forces. I tend to think that science is a consistent force for good in the world. I think we'd all be better off if we invested more in science and acted on the results of research. I'm excited to explore this theme further.
Mark Zuckerberg
CEO/Facebook
A Thousand Pardons: A Novel

A Thousand Pardons: A Novel

My favorite book of the summer so far: Jonathan Dee. "A Thousand Pardons."
Malcolm Gladwell
Escritor e Jornalista
Golpeie-me se puder: estratégias simples para enganar os artistas roubados de hoje

Golpeie-me se puder: estratégias simples para enganar os artistas roubados de hoje

Apesar de seu começo incomum - ou mais provavelmente por causa disso - as habilidades de Frank Abagnale para nos ensinar como evitar fraudes são inigualáveis. Ele esteve lá, ele fez isso, então se você quer saber como os criminosos vão chegar até você e como se proteger deles, compre este livro.
John Miller
Ex-diretor assistente de relações públicas, FBI
A máquina de vendas definitiva: Turbine seu negócio com foco incansável em 12 estratégias-chave

A máquina de vendas definitiva: Turbine seu negócio com foco incansável em 12 estratégias-chave

Como Charlie Munger disse uma vez: “Há muito tempo acredito que um determinado sistema – que quase qualquer pessoa inteligente pode aprender – funciona muito melhor do que os sistemas que a maioria das pessoas usa [para entender o mundo]. O que você precisa é de uma treliça de modelos mentais em sua cabeça. E, com esse sistema, as coisas gradualmente se encaixam de uma maneira que aprimora a cognição. Assim como vários fatores moldam cada sistema, vários modelos mentais de uma variedade de disciplinas são necessários para entender esse sistema.” Você pode ler este livro para começar a construir uma “treliça de modelos mentais em sua cabeça”.

Ola Olusoga
Cofundador/Populum
Convergence Culture: Where Old and New Media Collide

Convergence Culture: Where Old and New Media Collide

Achei que poderia colocar meu dinheiro onde está minha boca. Continuo reclamando que os jovens não estão em contato com alguns livros essenciais sobre publicidade que me ajudaram a moldar a maneira como exerço meu ofício hoje, mas nunca fiz nada a respeito. Então, estou começando aqui a lista definitiva de livros para ler. Vou adicionar a ele à medida que recebo sugestões e à medida que mais bons livros são escritos.
Bogdana Butnar
Chefe de Estratégia/Poke
Zucked: Waking Up to the Facebook Catastrophe

Zucked: Waking Up to the Facebook Catastrophe

While likely uncomfortable for a lot of people, it was excellent, provocative, and challenging all at the same time.
Brad Feld
Investidor, cofundador/grupo de fundição
Why America Misunderstands the World: National Experience and Roots of Misperception

Why America Misunderstands the World: National Experience and Roots of Misperception

Depending on your interest and goals, if you are like me and always looking for the trends in the big picture then I highly recommend being an active contrarian reader. Read what no one else is reading. Your goal is to think outside the box. To look at the world and ask “why hasn’t this been solved?” And that gives you a roadmap as to what opportunities may exist for your entrepreneurial efforts. So to that, here’s a snapshot, in no particular order, of what might help you push your intellectual boundaries:

  • Born a Crime: Stories from a South African Childhood by Trevor Noah
  • 23 Things They Don't Tell You About Capitalism by Ha-Joon Chang
  • Postcapitalism: A Guide to Our Future by Paul Mason
  • Capital in the Twenty-First Century by Thomas Piketty
  • Who Gets What--And Why: The New Economics of Matchmaking and Market Design by Alvin E. Roth
  • The Political Economy of Participatory Economics by Michael Albert and Robin Hahnel
  • The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin
  • Why America Misunderstands the World by Paul R. Pillar
  • A Theory of Justice by John Rawls
  • Prisoners of Geography by Tim Marshall
Lucas Morales
Fundador e CEO/Zeall.us
Ten Arguments for Deleting Your Social Media Accounts Right Now

Ten Arguments for Deleting Your Social Media Accounts Right Now

Where How to Break Up with Your Phone took a pretty tame view of social media – hey, maybe it’s not great, so let’s just do a bit less – this book goes for the jugular. Reviewing all the ways social media companies are conspiring against us, selling our attention to the highest bidder (whether that be an ad for a new car or a new president), and how the algorithms that drive social-media engagement are self-optimizing for the worst of everything.

There wasn’t that much new information here, especially for someone who’s been paying close attention to the social media landscape for years, but there was a renewed sense of outrage and purpose and contextualization. The idea that you don’t have to believe that Zuckerberg or Sandberg are evil masterminds plotting to derail civilization to accept that social-media engagement algorithms that run on auto-pilot much of the time could very well get us there.

David Heinemeier Hansson
Cofundador/Basecamp
Aberto: Uma Autobiografia

Aberto: Uma Autobiografia

Eu não leio “livros de negócios”. Posso ler livros classificados como “Negócios”, “Liderança”, etc; mas, se o faço, faço-o apesar da categoria a que pertencem, não por causa dela.

Eu geralmente divido os livros em três categorias principais. Aqui estão os títulos – desculpe, mas simplesmente não consigo escolher apenas um – que atualmente ocupam os primeiros lugares em cada um:

[...]

Biografia/Memórias: “Open” de Andre Agassi e JR Moehringer; “Eat, Pray, Love” de Elizabeth Gilbert; e “Joseph Anton” de Salman Rushdie.

Gabriel Coarna
Fundador/Legível
Social Business By Design: Transformative Social Media Strategies for the Connected Company

Social Business By Design: Transformative Social Media Strategies for the Connected Company

Um dos cinco livros que Jeff recomenda aos jovens interessados em sua carreira.
Jeff Gibbard
Chief Brand Officer/Do Futuro
Churchill: A Life

Churchill: A Life

Churchill, A Life by Martin Gilbert is the most impactful book I've read this year. I generally enjoy reading biographies, as they're a great way to understand history in a more personal viewpoint, while also getting a glimpse of how influential figures overcame adversities and pursued their ambitions.

Churchill's life stood out to me for a couple reasons. When you think about the personal decisions made before, during, and after World War II, it's really amazing to realize how much one person's vision and leadership influenced the outcome of world affairs during the 1900s. During his long public career of 50+ years, it is admirable to see how he navigated politics and overcame setbacks to reach the pinnacle of his career as a war time prime minister.

Overall, it was very humbling to learn about Churchill's work ethic. As a political leader as well as an author, he is a true example of a public servant who envisioned a better (and more peaceful) world order and worked hard throughout his career to carry out that vision while also securing his legacy in history.

Parque Gunhee
Cofundador/Populum
Minimalismo digital: escolhendo uma vida focada em um mundo barulhento

Minimalismo digital: escolhendo uma vida focada em um mundo barulhento

O modesto professor de ciência da computação de Georgetown tornou-se uma das principais vozes desta geração sobre como todos podemos trabalhar com mais sabedoria e profundidade. Com o consumo de mídia continuando a aumentar (o que, para a maioria de nós, significa que a felicidade e a produtividade continuam diminuindo) e o mundo se tornando mais barulhento a cada dia, este livro é um apelo urgente à ação para qualquer pessoa que queira seriamente estar no comando da sua própria vida. O movimento do minimalismo levou com sucesso milhões a desistir das muitas posses que devemos desejar e, em vez disso, focar no pequeno número de coisas que trazem mais significado e valor para nossas vidas. A mesma ideologia se aplica às nossas vidas online. A desordem digital é estressante. Não precisamos da conectividade constante, das páginas e páginas de aplicativos, da rolagem e cliques incessantes. Novas tecnologias podem melhorar nossas vidas se soubermos como melhor aproveitá-las. Este livro já me ajudou a quebrar meu vício no Facebook - e o primeiro mês do ano foi uma grande melhoria para mim por causa disso.

Ryan Holiday
Estrategista de Mídia, Autor, Fundador/Brass Check
Ritual Racional: Cultura, Coordenação e Conhecimento Comum

Ritual Racional: Cultura, Coordenação e Conhecimento Comum

The book is about the concept of "common knowledge" and how people process the world not only based on what we personally know, but what we know other people know and our shared knowledge as well.

This is an important idea for designing social media, as we often face tradeoffs between creating personalized experiences for each individual and crafting universal experiences for everyone. I'm looking forward to exploring this further.

Mark Zuckerberg
CEO/Facebook
Revolução Blockchain: como a tecnologia por trás do Bitcoin está mudando o dinheiro, os negócios e o mundo

Revolução Blockchain: como a tecnologia por trás do Bitcoin está mudando o dinheiro, os negócios e o mundo

O mais recente (como vários anos atrás) foi sobre a tecnologia blockchain. Depois de ler muitos artigos sobre blockchain, bitcoin e criptomoeda, tive um momento "Eureka" ao ler Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World, de Don Tapscott e Alex Tapscott. Aquele momento em que percebi o potencial dessa tecnologia e as grandes mudanças que podem literalmente transformar o mundo que estamos vivendo. Uma verdadeira mudança de paradigma.
Antonio Eram
Fundador e CEO/NETOPIA mobilPay
Waiting for Your Cat to Bark?

Waiting for Your Cat to Bark?

Pergunta: Quais cinco livros você recomendaria para jovens interessados em sua carreira e por quê?

Responda:

  • Radical Leap by Steve Farber
  • Becoming a Category of One by Joe Calloway
  • Selling the Invisible by Harry Beckwith
  • Killing Marketing by Joe Pulizzi and Robert Rose
  • Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
  • The Power of Moments by Chip and Dan Heath
Drew McLellan
Founder/McLellan Marketing Group & Agency Management Institute
Mencken: The American Iconoclast

Mencken: The American Iconoclast

If you do enjoy this biography, I followed it up with a few others I consider to be in the same league: Knight’s Cross: A Life of Field Marshal Erwin Rommel by David Fraser, Steve Jobs by Walter Isaacson, and Mencken: The American Iconoclast.
Ryan Holiday
Fundador/Cheque de Bronze
O significado da cultura

O significado da cultura

In The Meaning of Culture, John Cowper Powys makes the point that the difference between education and culture is that culture is the incorporation of music, art, literature, and philosophy not just into your library or your CV but into who you are. He talks too about the interplay of culture and life, the way that what we read can enrich what we experience, and what we experience can enrich what we read.
Tim O'Reilly
Founder/O'Reilly Media
Victoria: The Queen: An Intimate Biography of the Woman Who Ruled an Empire

Victoria: The Queen: An Intimate Biography of the Woman Who Ruled an Empire

I knew nothing about Queen Victoria but Julia Baird does an amazing job of making her accessible and interesting–and captures just what life was like for a woman in the 19th century, even if she was a queen!
Ryan Holiday
Estrategista de Mídia, Autor, Fundador/Brass Check
The Outsider: A Memoir

The Outsider: A Memoir

I don’t just read business biographies. I’m a huge tennis fan, so I’ve read a lot of tennis biographies: John McEnroe, Pete Sampras, Andre Agassi, Scott Draper, Rod Laver. There’s so many I’ve read over the years, Jimmy Connors, great, I love it because I love reading the “behind the scenes” stories, the more “soap opera” aspect of tennis, I guess it’s a little bit like my soap opera sometimes.
Yaro Starak
Fundador/Entrepreneurs-Journey.com
FDR

FDR

The biographies have been useful, because I do think that there’s a tendency, understandable, to think that whatever’s going on right now is uniquely disastrous or amazing or difficult.
Barack Obama
Ex-presidente dos EUA
As 5 linguagens do amor: o segredo do amor que dura

As 5 linguagens do amor: o segredo do amor que dura

As Cinco Linguagens do Amor de Gary Chapman impactaram como eu interpreto e recebo amor. Não apenas romanticamente, mas em minhas amizades e relações comerciais. Tive vários relacionamentos pessoais e profissionais que melhoraram quando pude perceber que a "linguagem do amor" deles era diferente da minha. Eu poderia pelo menos ver seus esforços como uma tentativa de me mostrar amor e bondade, mesmo que não fosse a melhor maneira de receber ou dar amor. Isso é fundamental. E se você puder separar a ideia de ser apenas para parceiros românticos, eu diria que esta é uma leitura crítica para líderes. Nem todo mundo fica motivado e sente apreço por um aumento. Às vezes, o reconhecimento público de palavras gentis ou um ato de bondade será melhor do que qualquer outra coisa que você possa fazer.
Kaci Lambe Kai
Escritor, Fotógrafo, Designer
O lado de fora

O lado de fora

Colin Wilson's The Outsider is another book that addresses the same theme: the untapped power of the mind and its constant battle with the world, to make sense of it, or be broken by it. But the book is also significant for me because at 23, reading this book, I wanted to write something as good as Wilson had done at that age. (For a wonderful story recapitulating Wilson's ideas, I also recommend his takeoff on H.P. Lovecraft, The Mind Parasites.) Wilson also shaped my relationship to books. So many critics write about literature and philosophy as a dead thing, an artifact. Wilson writes about it as a conversation with another mind about what is true.
Tim O'Reilly
Founder/O'Reilly Media
From Third World to First: Singapore and the Asian Economic Boom

From Third World to First: Singapore and the Asian Economic Boom

It’s incredible how he almost single-handedly took a third world country and built it into a first-world country in one generation.
Will Shu
Founder/Deliveroo
The New Digital Age: Transforming Nations, Businesses, and Our Lives

The New Digital Age: Transforming Nations, Businesses, and Our Lives

This is the most important—and fascinating—book yet written about how the digital age will affect our world. With vivid examples and brilliant analysis, it shows how the internet and other communications technologies will empower individuals and transform the way nations and businesses operate. How will different societies make tradeoffs involving privacy, freedom, control, security, and the relationship between the physical and virtual worlds? This realistic but deeply optimistic book provides the guideposts. It’s both profoundly wise and wondrously readable.
Walter Isaacson
Autor
The Political Economy of Participatory Economics

The Political Economy of Participatory Economics

Depending on your interest and goals, if you are like me and always looking for the trends in the big picture then I highly recommend being an active contrarian reader. Read what no one else is reading. Your goal is to think outside the box. To look at the world and ask “why hasn’t this been solved?” And that gives you a roadmap as to what opportunities may exist for your entrepreneurial efforts. So to that, here’s a snapshot, in no particular order, of what might help you push your intellectual boundaries:

  • Born a Crime: Stories from a South African Childhood by Trevor Noah
  • 23 Things They Don't Tell You About Capitalism by Ha-Joon Chang
  • Postcapitalism: A Guide to Our Future by Paul Mason
  • Capital in the Twenty-First Century by Thomas Piketty
  • Who Gets What--And Why: The New Economics of Matchmaking and Market Design by Alvin E. Roth
  • The Political Economy of Participatory Economics by Michael Albert and Robin Hahnel
  • The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin
  • Why America Misunderstands the World by Paul R. Pillar
  • A Theory of Justice by John Rawls
  • Prisoners of Geography by Tim Marshall
Lucas Morales
Fundador e CEO/Zeall.us
The Bully Pulpit: Theodore Roosevelt and the Golden Age of Journalism

The Bully Pulpit: Theodore Roosevelt and the Golden Age of Journalism

I’m especially interested in the central question that Doris Kearns Goodwin raises in The Bully Pulpit. How does social change happen? Can it be driven by a single inspirational leader, or do other factors have to lay the groundwork first? Sometimes a single leader can make a big difference: In the field of global health, Jim Grant almost single-handedly created a global constituency for children, sparking a movement to double vaccination rates and save millions of lives. But Roosevelt’s case was different. Although he tried to push through a number of political reforms earlier in his career, he wasn’t really successful until journalists at McClure’s and other publications had rallied public support for change.
Bill Gates
CEO/Microsoft
Unstoppable: My Life So Far

Unstoppable: My Life So Far

I’m definitely a story-lover and maybe that’s why I like to read a lot of biographies. It’s fascinating to discover how people with different backgrounds, interests, businesses, careers have found solutions for various challenges from all areas of their life. Elon Musk, Andre Agassi, Phil Knight, Maria Sharapova, Arnold Schwarzenegger are only a few of good recent ones. A specific moment when I recall one of the inspiring stories is probably when I think I can’t anymore. I take a deep breath and move on. It’s only in our mind. We can always do a little more.
Irina Botnari
Managing Partner & Co-Founder/Bucur's Shelter Hostel
Clementine: The Life of Mrs. Winston Churchill

Clementine: The Life of Mrs. Winston Churchill

Sonia Purnell’s examination of Winston’s better half was truly revelatory. (Churchill said the best decision he ever made in his life was marrying Clementine and this book makes it clear just how many times she saved his ass).
Ryan Holiday
Estrategista de Mídia, Autor, Fundador/Brass Check
Expert Political Judgment: How Good Is It? How Can We Know?

Expert Political Judgment: How Good Is It? How Can We Know?

Is the future knowable, and by whom? All pundits and commentators should publish their prediction track records, yet don't. What to pay attention to and what to ignore.
Marc Andreessen
Cofundador/Andreessen Horowitz
The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)

The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)

Wish all books maximized learning per hour of reading time. A very well done book on branding and new brand values. It will be the death of many incumbents.
Vinod Khosla
Cofundador/Sun Microsystem
Being Nixon: A Man Divided

Being Nixon: A Man Divided

I was a little surprised to learn what a bad manager Nixon was. Although it doesn’t compare to his other failings, Nixon’s management style offers some good reminders of how not to run a team. He avoided conflict at all costs. His staff frequently left meetings with diametrically opposed views on what he had just asked them to do. Or he would be crystal-clear about what he wanted, while actually expecting his staff to ignore his demands. His team wisely blew off his repeated orders to break into the Brookings Institution, a Washington think tank, and steal a document that might be damaging to him.
Bill Gates
CEO/Microsoft
Tools and Weapons: The Promise and the Peril of the Digital Age

Tools and Weapons: The Promise and the Peril of the Digital Age

A clear, compelling guide to some of the most pressing debates in technology today.
Bill Gates
Fundador/Microsoft
A palma no fim da mente: poemas selecionados e uma peça

A palma no fim da mente: poemas selecionados e uma peça

The Palm at the End of the Mind, by Wallace Stevens. Stevens is my favorite poet, and this is the most commonly available collection of his poems. His meditations on the relationship of language and reality have entranced me for more than thirty years. I keep reading the same poems, and finding more and more in them. Also someone I quote often. Special favorites are "Sunday Morning," "An Ordinary Evening in New Haven," and "Esthetique du Mal."
Tim O'Reilly
Founder/O'Reilly Media
Três Mulheres

Três Mulheres

I can’t remember the last time a book affected me as profoundly as Three Women. Lisa Taddeo is a tireless reporter, a brilliant writer, and a storyteller possessed of almost supernatural humanity. As far as I’m concerned, this is a nonfiction literary masterpiece at the same level as In Cold Blood—and just as suspenseful, bone-chilling, and harrowing, in its own way. I know already that I will never stop thinking about the women profiled in this story—about their sexual desire, their emotional pain, their strength, their losses. I saw myself in all of them. Truly, Three Women is an extraordinary offering.
Elizabeth Gilbert
Autor
Tiger Woods

Tiger Woods

Fiquei fascinado (e chocado) por Tiger Woods e provavelmente conversei com mais pessoas sobre este livro do que qualquer outra coisa que li este ano.
Ryan Holiday
Estrategista de Mídia, Autor, Fundador/Brass Check
A semana de trabalho de 4 horas: fuja das 9h às 5h, viva em qualquer lugar e junte-se aos novos ricos

A semana de trabalho de 4 horas: fuja das 9h às 5h, viva em qualquer lugar e junte-se aos novos ricos

Aqui estão alguns dos convidados e alguns de seus livros, sem nenhuma ordem específica. Recomendo todos os livros abaixo. Se eu não gostasse de um livro, não os colocaria no programa.

James Altucher
Fundador/StockPickr
A Fundação

A Fundação

Em termos de livros de ficção científica, acho que Isaac Asimov é realmente ótimo. Eu gosto da série Foundation, provavelmente uma das melhores de todos os tempos.
Elon Musk
Fundador/SpaceX
Chega de cara legal: um plano comprovado para conseguir o que você deseja no amor, no sexo e na vida

Chega de cara legal: um plano comprovado para conseguir o que você deseja no amor, no sexo e na vida

Pergunta: Quais cinco livros você recomendaria para jovens interessados em sua carreira e por quê?

Resposta: Aqui estão os cinco principais que eu recomendaria (em ordem cronológica):

  • Nadar com os tubarões sem ser comido vivo por Harvey Mackay
  • Como Fazer Amigos e Influenciar Pessoas de Dale Carnegie
  • Pense e Enriqueça de Napoleon Hill
  • Os 7 Hábitos das Pessoas Altamente Eficazes por Stephen R. Covey
  • Chega de Senhor Cara Bonzinho de Robert Glover
Boban Dedovic
Empreendedor em série
Lidere a si mesmo primeiro: liderança inspiradora através da solidão

Lidere a si mesmo primeiro: liderança inspiradora através da solidão

Solitude is the birthplace of clarity and perspective. As a leader, I've experienced this truth and as a researcher I've seen the power that solitude brings to leaders. The tough part is that it takes real courage and discipline to make solitude a practice. In this important book, Ray Kethledge and Mike Erwin show us how it's done and the profound difference it can make in our organizations.
Brene Brown
Autor e Pesquisador
Spin: How to Turn the Power of the Press to Your Advantage

Spin: How to Turn the Power of the Press to Your Advantage

Written by the founder of a major crisis PR firm, the book is an insider's guide into the world of crisis communications. It's a crisis PR handbook!
Ronn Torossian
CEO, Founder/5W PR
Thank You for Smoking: A Novel

Thank You for Smoking: A Novel

While the title is more recognized for the movie, it is the book that provides the greatest perspective and strategic insight. Buckley provides an inimitable window into the development and creation of narratives, and how imperative it is for industries and brands to understand how to shape them.
Ronn Torossian
CEO, Founder/5W PR
The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't

The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t

PR is notoriously a hard industry to succeed in. And as an entrepreneur, it’s really hard - and sometimes you have to make decisions that are not always easy but best for the company. A great book — necessary reading for everyone at 5WPR — is the great business book, The No Asshole Rule. The book’s theory, while seemingly obvious, is quite difficult to adhere to for many people – learn to cut your losses. We’ve had to resign clients when they no longer fit our business. It’s an unfortunate reality that you must eliminate aspects of your business that are no longer serving your mission.

One can be tough without being an asshole. A key lesson in business, and in life.

Ronn Torossian
CEO, Founder/5W PR
Confessions of an Advertising Man

Confessions of an Advertising Man

Achei que poderia colocar meu dinheiro onde está minha boca. Continuo reclamando que os jovens não estão em contato com alguns livros essenciais sobre publicidade que me ajudaram a moldar a maneira como exerço meu ofício hoje, mas nunca fiz nada a respeito. Então, estou começando aqui a lista definitiva de livros para ler. Vou adicionar a ele à medida que recebo sugestões e à medida que mais bons livros são escritos.
Bogdana Butnar
Chefe de Estratégia/Poke
Reputation Rules: Strategies for Building Your Company's Most Valuable Asset

Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset

Diermeier, a professor from the Kellogg School of Management, examines and explores how a company can “face humiliation and possibly even ruin within seconds of a negative tweet or blog post.” As a crisis communications veteran, I am fascinated by his analysis and tactics on reputation.
Ronn Torossian
CEO, Founder/5W PR
Um país terrível: um romance

Um país terrível: um romance

Atualmente, leio algo como A Terrible Country de Keith Gessen. Que é um dos meus livros favoritos.
Dmitry Dragilev
Founder/JustReachOut & PR That Converts
Marketing de conteúdo épico: como contar uma história diferente, superar a desordem e conquistar mais clientes fazendo menos marketing

Marketing de conteúdo épico: como contar uma história diferente, superar a desordem e conquistar mais clientes fazendo menos marketing

Em termos de negócios, alguns dos livros de leitura obrigatória que eu mencionaria são Hooked, de Nir Eyal, Web Analytics: An Hour A Day, de Avinash Kaushik, Call To Action and Always Be Testing, de Bryan Eisenberg, Epic Content Marketing, de Joe Pulizzi, Como construir sites que vendem por Peep Laja, Química de conteúdo por Andy Crestodina.
Raluca Radu
Proprietário/MTH Digital
A senilidade de Vladimir P.: um romance

A senilidade de Vladimir P.: um romance

The Senility of Vladimir P.: A Novel by Michael Honig [is] really funny. Takes your mind off the business world, it puts you in a different reality, sort of like Soviet Russia, Communist Russia. I’m from there, so makes sense.
Dmitry Dragilev
Founder/JustReachOut & PR That Converts
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Art of the Start by Guy Kawasaki was my bible when I started up. If you plan to become an entrepreneur – this is an absolute must-read.
Deepak Hariharan
Founder & CEO/MentorYes
Todo mundo escreve: seu guia para criar conteúdo ridiculamente bom

Todo mundo escreve: seu guia para criar conteúdo ridiculamente bom

O título alternativo do grande novo livro de Ann poderia ter sido 73 maneiras de melhorar sua escrita e conquistar o mundo! … e teria sido um eufemismo. Somos todos editores agora, e os melhores escritores conectam, persuadem e vencem. Seja um deles com este livro.
Brian Clark
Fundador e CEO/Copyblogger Media
Blog Marketing

Blog Marketing

One changing point for me was reading Blog Marketing by Jeremy Wright lots of years ago. Made me rethink my entire online business orientation.
Mircea Scarlescu
Cofundador/123flori.ro
Regras do cérebro: 12 princípios para sobreviver e prosperar no trabalho, em casa e na escola

Regras do cérebro: 12 princípios para sobreviver e prosperar no trabalho, em casa e na escola

I can say that my area, or my background involves a lot of practical work, traveling, learning and performing a big variety of sports, meeting new people and making contacts. But taking into account that being a young entrepreneur I wish I had known a lot of things before starting everything. Therefore, what I would suggest people to do is invest a lot in themselves professionally and personally, where I put a lot of emphasis on developing an equilibrium between mind, body and spirit. This equilibrium will help a lot in everything you do in your daily life. So these are the books I would recommend.
Tudor Teodorescu
Fundador/Transilvânia Uncharted
Reset: minha luta pela inclusão e mudança duradoura

Reset: minha luta pela inclusão e mudança duradoura

A prominent whistleblower chronicles her experience fighting discrimination against women and people of color in tech.
Eric Ries
Fundador/Bolsa de Valores de Longo Prazo
Napoleão

Napoleão

Acabei de terminar o livro de Vincent Cronin sobre Napoleão, um homem que definitivamente precisava de relações públicas melhores. Napoleão codificou as leis pela primeira vez na Europa. Ele estava constantemente limitando reis e outros tiranos. Ele abriu os guetos e acabou com a discriminação religiosa. Ele era um homem extraordinário que escreveu muitas leis. Ele era incrivelmente educado, generoso quase ao extremo, uma pessoa notável que era difamada. Por quem? Os reis que ele depôs — os reis da Inglaterra, o velho rei da França, os reis da Prússia e o czar da Rússia — foram todos ameaçados por esse homem que trazia a democracia.

Acho interessante ler este livro e olhar para Napoleão e ver como a história o tratou. Mesmo a expressão “complexo de Napoleão”, Napoleão era de estatura média para um francês. A ideia é simplesmente absurda, tratando talvez o homem mais talentoso do século 19 como uma espécie de déspota. Ele era um libertador, um legislador e um homem de dons incríveis. Ele nunca se considerou um soldado, ele se considerava um político, embora fosse provavelmente o maior general de toda a história.

É interessante ler sobre ele por algumas razões: para ver o que um homem de nascimento modesto pode fazer com sua vida e ver como a história pode distorcer completamente a verdade. O trabalho dos historiadores muitas vezes é apenas isso, distorcer a história, porque a história é baseada na moda. Então, estamos mudando a história americana o tempo todo, o que quer que esteja politicamente na moda. Os distritos escolares decidem que querem enfatizar essa pessoa na história e desenfatizá-la. É esclarecedor entender que até a história é baseada na moda. Até a moralidade – a moralidade popular – é baseada na moda. A moralidade real é baseada na razão, e nunca cometa o erro entre os dois.

Larry Ellison
Co-Founder/Oracle
Como você medirá sua vida?

Como você medirá sua vida?

Clay’s Innovator’s Dilemma was important. Also, about 10 years later, he had another which really had a profound impact on me and on my belief systems – How will you measure your life.
Dragos Novac
CEO/Nórdico 9
Moonwalking com Einstein: a arte e a ciência de lembrar de tudo

Moonwalking com Einstein: a arte e a ciência de lembrar de tudo

Of the five books I finished over vacation, the one that impressed me the most – and that is probably of broadest interest – is Moonwalking with Einstein: The Art and Science of Remembering Everything, by science writer Joshua Foer. This is an absolutely phenomenal book that looks at memory and techniques for dramatically improving memory. Foer actually mastered these techniques, which led him to the finals of the U.S. Memory Championship. His book gives fascinating insights into how the mind works.
Bill Gates
CEO/Microsoft
Badass: Tornando os usuários incríveis

Badass: Tornando os usuários incríveis

How to make amazing products. Super fun to read too.

Lewis Smith
Empreendedor e Desenvolvedor/BodyTracker
Gang Leader for a Day: A Rogue Sociologist Takes to the Streets

Gang Leader for a Day: A Rogue Sociologist Takes to the Streets

I'm still working my way through The Better Angels of Our Nature: Why Violence Has Declined, which is an amazing book so far — about how violence has declined throughout history due to effective governance, the growth of commerce and the spread of ideas.

I see a lot of Facebook's work in these themes. The more we all have a voice to share our perspectives, the more empathy we have for each other and the more we respect each other's rights. Similarly, the more we benefit from global commerce and the services others provide us, the greater our incentive is to keep each other safe as it improves our lives.

Gang Leader for a Day is loosely related to the themes Better Angels in that it explores what life is like for those who don't live under effective governance. I'm looking forward to reading this and finishing up Better Angels.

Mark Zuckerberg
CEO/Facebook
Retrabalho

Retrabalho

If given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time. This is a must read for every entrepreneur.
marco cubano
Co-founder/HDNet & Broadcast.com

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