Aplicativo de agendamento FreeBusy é a maneira mais simples de agende reuniões automaticamente em fusos horários e em vários grupos. Clique aqui para saber o porquê!.

Esperamos que você ame os livros que as pessoas recomendam! Só para você saber, a Biblioteca do CEO pode coletar uma parte das vendas ou outras compensações dos links nesta página.

This book has 10 recommendations

Seth Godin (Autor e Empreendedor)

Este é um componente-chave no meu pensamento sobre a Vaca Roxa, mas com uma reviravolta. Não estou tão preocupado com o abismo quanto com o desejo dos profissionais de marketing de buscar o grande meio.

Bogdan Iordache (Cofundador/Como Web)

Existem alguns bons livros de negócios sobre tecnologia, e vou listar abaixo alguns que considero um bom ponto de partida. Pessoalmente, gosto muito de biografias e leio principalmente biografias de pessoas mortas, porque essas são as mais honestas. Então, como a era do computador ainda é muito jovem, não haverá muitas biografias na minha lista.

Marcos Steverlynck (CTO/Rise Art)

One of the most influential books ever for entrepreneurs has to be Crossing the Chasm by Geoffrey Moore. Although a bit dated now (having first been published in 1991), it still provides amazing insight into the technology markets and the adoption of technology by consumers. Many startups fail to understand their markets. Moore’s book helps entrepreneurs to understand their customers better, and to cater to their needs.

Ashley Hathaway (Enterprise Product Manager)

Quando se trata de livros de trabalho, definitivamente gosto de perguntar aos meus líderes quais são seus livros favoritos. Há muitas repetições (Crossing the Chasm, Innovator's Dilemma & Solution, Lean Startup, etc), mas de vez em quando alguém tem uma realmente única que eu vou ler. Eu sempre os leio imediatamente. Eu também recebi recomendações de livros e não li o livro por um ano. Vou voltar e dizer: “Ei, finalmente li aquele livro que você recomendou há muito tempo”. É divertido.

Leah Lizarondo (Co-Founder/412 Food Rescue)

People congratulate me all the time for "launching" 412 Food Rescue. My reaction is always to say -- wait till we scale. I don't think it is hard to launch things. It's fairly easy to launch something. And it's easy to get drawn in by all the media and excitement around launch. But pushing out bright shiny objects is a canard for achievement. Scaling is hard. I've had this book since it was released and it's one of the classics on my shelf.

Sanja Zepan (Co-Founder/Homey)

Crossing the Chasm, by Geoffrey A. Moore, is excellent for products that are moving from early adopters to wider market.

Neal O'Gorman (Empreendedor em série)

Crossing the Chasm opened my eyes to the existence and reality of the hype curve, early adopters and the now infamous trough of disillusionment. It's a model that I've used to try to understand where certain products/trends are residing.

Patricia Reed (Líder e Mentor de Crescimento Tecnológico)

Crossing the Chasm: classic on how to grow product market share.

Kevan Lee (Marketing Director/Buffer)

A tool to help you refine your positioning. Fill out this template:

For ____

Who are dissatisfied with ____

Our product is a ____

That provides ____

Unlike ____

We can provide ____

Christopher Lochhead (Host/Legends and Losers Podcast)

As a young kid coming up in the technology industry, Geoffrey Moore’s “Crossing the Chasm” helped me understand the evolution of market categories. I was able to apply his insights directly in my career and I’m grateful to him for that.

Descrição da Amazônia

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing.

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Adquira este livro Amazonas | Barnes & Noble | Depositário de livros | iBooks

Veja mais livros recomendados por

Seth Godin, Bogdan Iordache, Marcos Steverlynck, Ashley Hathaway, Leah Lizarondo, Sanja Zepan, Neal O'Gorman, Patricia Reed, Kevan Lee, Christopher Lochhead

Veja mais livros escritos por

Geoffrey A. Moore

Fontes

Gostaríamos muito de ouvir seus pensamentos, então deixe um comentário:

Este site usa o Akismet para reduzir o spam. Saiba como seus dados de comentários são processados.