Livre é a maneira mais simples de agendar reuniões automaticamente em fusos horários e em vários grupos. Clique aqui para saber o porquê!.

Esperamos que você ame os livros que as pessoas recomendam! Só para você saber, a Biblioteca do CEO pode coletar uma parte das vendas ou outras compensações dos links nesta página.

Este livro tem 1 recomendação

Ryan Holiday (Fundador/Cheque de Bronze)

These two books are the two best books of political thinking and theater from both the left and the right. Regardless of ideologies, both are experts in influencing and leading public perception through image and words. It actually matters whether we’re talking about illegal immigrants or undocumented workers, or whether we describe the problem as climate change or global warming. Strategists need to understand the power of language and framing–it doesn’t matter how right you are, if you lose this battle it can be impossible to rally people to your cause. Read both these books.

Descrição da Amazônia

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action—and help take America back.

Adquira este livro Amazonas | Barnes & Noble | Depositário de livros | iBooks

Veja mais livros recomendados por

Ryan Holiday

Veja mais livros escritos por

George Lakoff

Fontes

Gostaríamos muito de ouvir seus pensamentos, então deixe um comentário:

Este site usa o Akismet para reduzir o spam. Saiba como seus dados de comentários são processados.

pt_BRPortuguese