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Interview with Marketing Veteran Drew McLellan: 'Books Have Helped Me Do Everything'

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“I’ve always been a voracious reader. I read to learn. I read to relax. I read to cleanse my palette so I can be creative. I read to find perspective. I read to entertain myself. Books have helped me do everything from learn about my mom’s dementia, to keep current with trends that impact my clients, to cope with loss, to raise a daughter, to find some balance in my life and by helping me fall in love with characters, places and ideas.”

The quote above belongs to Drew McLellan, a marketing veteran with more than 30 years of experience, author, podcast host, blogger and speaker.

Drew launched the McLellan Marketing Group in 1995, a branding and marketing communications agency. Additionally, he owns and leads the Agency Management Institute, which offers management training for small to mid-sized agencies who want to take their business to the next level.

Drew’s an important voice in the marketing and agency space. He’s been sharing his insights on multiple mediums: he writes a personal blog (WSJ named him one of the “bloggers worth reading by entrepreneurs”), and hosts the Build a Better Agency podcast, where he talks to interviews from this space and ends every episode with actionable next steps you can take to immediately apply what you’ve heard – be a doer, not just a learner!

He’s also written the book “99.3 Random Acts of Marketing” and co-edited “The Age of Conversation“, that brought together over 100 world leading marketers, writers, thinkers and creative innovators from 10 countries to explore a single topic: how marketing evolved into a dialogue from a monologue, thanks to social media (all proceeds were donated).

We reached out to Drew, eager to know more about the books had the biggest impact on him, the ones he’d recommend to those interested in a marketing career, his reading habits, and more.


Qual é o seu livro favorito e por quê? Negócios e não-negócios, se possível.

Favorite business book — Radical Leap by Steve Farber.

Favorite non-business book that I would argue can teach you a ton about business leadership — The Harry Potter series by JK Rowling.


Houve um momento, especificamente, em que algo que você leu em um livro o ajudou? Você pode me falar sobre isso?

I’ve always been a voracious reader. I read to learn. I read to relax. I read to cleanse my palette so I can be creative. I read to find perspective. I read to entertain myself. So books have helped me do everything from learn about my mom’s dementia, to keep current with trends that impact my clients, to cope with loss, to raise a daughter, to find some balance in my life and by helping me fall in love with characters, places and ideas.

'I’ve always been a voracious reader. I read to learn. I read to relax. I read to cleanse my palette so I can be creative. I read to find perspective.' - interview w/ marketing veteran @DrewMcLellan #books #entrepreneur #marketing Click To Tweet


Quais livros tiveram o maior impacto em você? (talvez mudou a maneira como você vê as coisas, mudou drasticamente sua carreira)

I would argue that my favorite books (which I re-read every year or so) in question #1 have had the biggest impact on me. Neither probably changed my career path but both have helped me be a better leader, be more creative and serve those I care about better.


Que livros recomendaria a jovens interessados no seu percurso profissional? Por quê? (sem limite de número aqui)

Sorry — needed to add an extra.

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Estou interessado em saber mais sobre seus hábitos de leitura. quantas vezes você leu? Em que formato?

I read every day. I have several (both fiction and nonfiction books alike) books going at once. Some physical books at home, some on my Kindle device, some in Audible. I read in snippets — when I am on a plane, in between meetings, at night before bed. When I am getting in my steps. Today, because of the ability to multitask — I prefer audio books.


Como arranja tempo para a leitura?

We make time for what we want to do. I want to read. I don’t read as much as I’d like and I rarely can sit and read a whole book in one sitting (I’m a very fast reader when I am not consuming it by Audible) but I just do it because I value it.


Você faz anotações ou tem alguma outra técnica para conquistar a torrente de informações?

I email myself notes.

 

Como você escolhe quais livros ler a seguir?

I have stacks (literal and digital) and just let my mood decide which is next.


Last question: what book are you currently reading?

Currently I am reading:



Links where you can follow Drew McLellan or find out more about his projects:



All books mentioned by Drew McLellan in this interview:

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