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Este livro tem 5 recomendações
Raluca Radu (Proprietário/MTH Digital)I work in digital marketing so I would [recommend]: [...] Made to stick by Chip and Dan Heath.
Ola Olusoga (Cofundador/Populum)Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head".
Bill Liao (Sócio Geral/RebelBio, SOSV.com)The Book "Made to Stick" combined with "The Poetics" by Aristotle really helped me to see the power of telling great stories with surprises in them and every time I meet a start-up I can always make a contribution to their pitch.
Tudor Mihailescu (Finance and Business Enablement Manager)First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and Dan Health like Switch and Made to Stick.
Cristian Dragos Baciu (Redactor de Resposta Direta)I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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- Entrevista com Raluca Radu, proprietário da MTH Digital
- Entrevista com Ola Olusoga: como os livros guiaram seu caminho para a autodescoberta
- Book-talk with Bill Liao, General Partner at RebelBio, SOSV.com
- Book Recommendations from Tudor Mihailescu, Finance and Business Enablement Manager
- Cristian-Dragos Baciu, redator de resposta direta, oferece uma lista de leitura perspicaz para profissionais de marketing e redatores