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Ryan Len, fundador e diretor de design da The Workbench, usou livros para moldar sua perspectiva empreendedora

Aplicativo de agendamento FreeBusy é a maneira mais simples de agende reuniões automaticamente em fusos horários e em vários grupos. Clique aqui para saber o porquê!.

Ryan Len is the founder and Design Director of The Workbench, a Singapore-based graphic design studio.

Ryan’s been an entrepreneur since he was 17, a drive that has led him from one venture to another. Some failed, some succeeded, but he definitely learned a lot in the process. He freelanced for different design studios, trying to absorb as much knowledge as possible from his mentors.

He founded The Workbench in 2014, aiming to create solutions that enable their clients to become better versions of themselves. Working closely with their clients, they craft purposeful ideas and thoughtful solutions. Their work has been internationally recognized at Tokyo Type Directors Club, one of the most prestigious organizations in typography & graphic design.

Ryan’s also the co-founder of How to Ink, a printmaking and handicraft collective, and Aaah! creative platform.

Find out more about his favorite books and how reading shaped his perspective of owning a business.

O tempo estimado de leitura para esta entrevista é 5 minutes. Se você preferir ouvir, você pode fazê-lo em iTunes, Google Play ou Costureira.

Qual é o seu livro favorito e por quê? Negócios e não-negócios, se possível.

O negócio: Start With Why by Simon Sinek. It taught me to ponder about the existence of my business and what I can offer to my industry.

Non-business: Stories Of Your Life & Others by Ted Chiang. One of the best sci-fi books I’ve read in my life!


Houve um momento, especificamente, em que algo que você leu em um livro o ajudou? Você pode me falar sobre isso?

As a business owner I would constantly think about the reason for my studio’s existence, considering that the creative industry is quite overpopulated and having many other amazing creative studios around the world.

Reading actually helped shape a lot of my perspective about running a business, and also my perspective on life in general as a human being on this planet.

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Quais livros tiveram o maior impacto em você? (talvez mudou a maneira como você vê as coisas, mudou drasticamente sua carreira)

There are just way too many books that impacted the way I live and see things. One of them is As Leis da Simplicidade by John Maeda.


Que livros recomendaria a jovens interessados no seu percurso profissional? Por quê? (sem limite de número aqui)


Estou interessado em saber mais sobre seus hábitos de leitura. quantas vezes você leu? Em que formato?

Contrary to all the interviewees, I’m actually not a reader. I fall asleep easily when I read. Hah! But I try to make it a habit to read on my commutes. And definitely a physical hard copy book!


Como arranja tempo para a leitura?

I don’t actually, but I try to make an effort to read on my daily commute. No matter how short a time it is.


Você faz anotações ou tem alguma outra técnica para conquistar a torrente de informações?

As I have a very short term memory, I’d usually write down interesting sections in my iPhone Notes app. This helps me keep tab of what I’ve read and interesting stories that I discovered along the way.


Como você escolhe quais livros ler a seguir?

I’d usually turn to my friends and mentors for their recommendations.


Você prioriza os livros recomendados por determinadas pessoas? Existe alguém que você considera um guru de recomendações de livros?

Yes I would. I actually have a friend and he runs a monthly book sharing meeting. He shares really interesting title recommendations which I stalk frequently.


What book are you currently reading?

To be honest, I am not reading any book currently as I am quite swarmed with projects at work.



Links where you can follow Ryan Len or find out more about his projects:



All books mentioned by Ryan Len in this interview:

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