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Tim O'Reilly (Founder/O'Reilly Media)Science and Sanity, by Alfred Korzybski. OK, General Semantics was the 30s equivalent of pop-psychology in the 70s, but there are some great concepts there. "The map is not the territory." The idea is that people get stuck in concepts and don't go back to observation. My friend George Simon applied General Semantics to psychology, and gave me a grounding in how to see people and to acknowledge what I saw that is the bedrock of my personal philosophy to this day. There are many popular introductions to General Semantics on the market, and also a fun science-fiction book, A.E. van Vogt's The World of Null-A.
Selections from Science and Sanity represents Alfred Korzybski's authorized abridgement of his magnum opus, Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics. This second edition, published in response to the recent Korzybski revival, adds new introductory material and a revised index, providing an accessible introduction to Korzybski's arguments concerning the need for a non-Aristotelian approach to knowledge, thought, perception, and language, to coincide with our non-Newtonian physics and non-Euclidean geometries, to Korzybski's practical philosophy, applied psychology, pragmatics of human communication, and educational program. Selections from Science and Sanity serves as an excellent introduction to general semantics as a system intended to aid the individual's adjustment to reality, enhance intellectual and creative activities, and alleviate the many social ills that have plagued humanity throughout our history.