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This book has 11 recommendations

Seth Godin (Autor e Empreendedor)

Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start.

Bogdana Butnar (Chefe de Estratégia/Poke)

Achei que poderia colocar meu dinheiro onde está minha boca. Continuo reclamando que os jovens não estão em contato com alguns livros essenciais sobre publicidade que me ajudaram a moldar a maneira como exerço meu ofício hoje, mas nunca fiz nada a respeito. Então, estou começando aqui a lista definitiva de livros para ler. Vou adicionar a ele à medida que recebo sugestões e à medida que mais bons livros são escritos.

Scott Keyes (Cofundador/Scott's Cheap Flights)

Other than How To Win Friends And Influence People and Daily Rituals (for the reasons outlined above), I would recommend reading both Malcolm Gladwell’s collection, everything from Tipping Point to David & Goliath, and Michael Lewis’ as well, from Moneyball to The Blind Side. Irrespective of content, both are wonderful writers who use stories in effortless, compelling ways to make larger points. It’s something that can and should be emulated by everyone, not just writers.

Corpulento Vinson (Fundador/Snappies)

Malcolm Gladwell’s The Tipping Point really showed me how it’s not always about the big picture, but sometimes it’s the tiny details that make all the difference. People tend to think that if something isn’t working then big changes need to happen to see the results you want. But that’s not the case. A lot of the time, the only separation between success and failure is a slight tweak or pivot.

Kevin Rose (Co-founder/Digg)

Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites.

Rand Fishkin (Founder/Moz)

During my travels, I managed to wrap up Malcolm Gladwell's Tipping Point. It was a great read, and deserves the level of attention it's received. The theories behind the work are well fleshed out, compelling and supported by very good examples.

Armina Sirbu (Empreendedor em série)

Blink and The Tipping Point by Malcolm Gladwell - through them I learned what systemic thinking is and started to realize that every little thing will have an impact somewhere.

Catrinel Hagivreta (Cofundador e CEO/MEDIjobs)

The Tipping Point – Malcom Gladwell – to understand better the expression “baby steps in the right direction is still moving forward”.

Bryan Choo (Diretor Fundador/The Smart Local)

Pergunta: Quais cinco livros você recomendaria para jovens interessados em sua carreira e por quê?

Responda:

  • Anthony Robbins Poder Ilimitado
  • Outliers de Malcolm Gladwell / The Tipping Point
  • Os 7 Hábitos das Pessoas Altamente Eficazes de Stephen R. Covey
  • O início de Simon Sinek com o porquê
  • A influência de Robert Cialdini: ciência e prática

Cat Williams-Treloar (Founder/Humanisation)

The books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath".

Foti Panagio (Fundador/GrowthMentor)

Honestly, it’s not really as simple as following a career path, at least not anymore. I’d recommend instead reading books on innovation and leadership because that can give you the confidence you need to blaze your own trail and to take your career as it comes. I’d suggest that a good background reading list would include [...] The Tipping Point by Malcolm Gladwell.

Descrição da Amazônia

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Veja mais livros recomendados por

Seth Godin, Bogdana Butnar, Scott Keyes, Corpulento Vinson, Kevin Rose, Rand Fishkin, Armina Sirbu, Catrinel Hagivreta, Bryan Choo, Cat Williams-Treloar, Foti Panagio

Veja mais livros escritos por

Malcolm Gladwell

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