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Vanessa Keng, Co-Founder of The Golden Concepts, on How Books Trigger Passion & Conviction

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Vanessa Keng is the co-founder of The Golden Concepts, a Singapore-based online shop with eldercare products and equipment that enable mobility, independence and a high quality of life.

The idea behind the company came after the two co-founders, Vanessa and Lee Chang Xi, went to Denmark on a university student exchange program. They observed Danish seniors ageing and living life to the fullest, without being limited by mobility challenges. By contrast, ageing in Singapore is largely focused on rehabilitative and nursing care. When they returned from Denmark, they were inspired to bring home the positive and independent culture of ageing. They started The Golden Concepts in 2011, with a focus on maximizing mobility and a firm believe in the importance of ageing well and independent living.

In her free time, Vanessa sings and plays the guitar in local bars and pubs. She also practices yoga – as you can see from her photo. 🙂

Find out more about the books that reinforced her conviction in her business and considers must-read for those in the ageing care industry.

O tempo estimado de leitura para esta entrevista é 5 minutes. Se você preferir ouvir, você pode fazê-lo em iTunes, Google Play ou Costureira.

Qual é o seu livro favorito e por quê? Negócios e não-negócios, se possível.

One of my most favourite books is The Kite Runner by Khaled Hosseini.

I also like The Curious Incident of the Dog in the Night-Time.

I’ve always loved fiction – mainly crime and legal thrillers, but there’s something wonderful about reading a completely different style of writing from what I’m used to.

I found myself absorbed in the narrative of guilt and love in The Kite Runner, e The Curious Incident told me a story from a completely different perspective.


Houve um momento, especificamente, em que algo que você leu em um livro o ajudou? Você pode me falar sobre isso?

Leitura The Little Book of Hygge by Meik Wiking.

I’ve always loved the uniqueness of Danish culture, and it reminds me that it is the simple things in life that are the most important.

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Quais livros tiveram o maior impacto em você? (talvez mudou a maneira como você vê as coisas, mudou drasticamente sua carreira)

When I read Atul Gawande’s Being Mortal, it reinforced my conviction in my business and heightened my passion to help others age well.


Que livros recomendaria a jovens interessados no seu percurso profissional? Por quê? (sem limite de número aqui)

Being Mortal is a must-read if you are in the ageing care industry.

For business insight, check out Alibaba’s World by Porter Erisman and Originais: Como os não-conformistas movem o mundo by Adam Grant.



Links where you can follow Vanessa Keng or find out more about her projects:



All books mentioned by Vanessa Keng in this interview:

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