A New Brand World
Eight Principles for Achieving Brand Leadership in the Twenty-First Century
About the book
The ideas that made Nike and Starbucks leaders in their industries underpin Scott Bedbury's eight principles for brand leadership. Bedbury helped build both brands. Written with Stephen Fenichell, the book mixes anecdotes from his own work with case studies of branding efforts that succeeded or failed, among them Disney, Guinness, The Gap and Harley-Davidson.
Last Call Trivia chief executive Adam Johnston called it one of his favorite books and pointed to its discussion of Parkinson's Law, where shorter deadlines almost always yield work of equal or better quality thanks to greater focus.
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This book has 1 recommendation
Adam Johnston (CEO & Co-Founder/Last Call Trivia)
A parallel philosophy that I ponder frequently is discussed in another favorite book of mine, A New Brand World by Scott Bedbury. The book touches on the magic of Parkinson's Law and how the end product of the shorter deadline is almost inevitably of equal or higher quality due to great focus.
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