A Whole New Mind: Why Right-Brainers Will Rule the Future - cover

A Whole New Mind

Why Right-Brainers Will Rule the Future

By Daniel Pink

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About the book

Daniel Pink argues that the future will favor creative, holistic right-brain thinkers such as artists, inventors and storytellers. Drawing on research from around the world, he sets out six distinctly human abilities he considers necessary for professional success and personal fulfillment, and explains how to master them. It became a New York Times best seller.

Park Howell, founder of The Business of Story, includes it among the books he recommends to people seeking a career in advertising.

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This book has 1 recommendation

Recommended by Park Howell (Founder/The Business of Story)

Source: Park Howell, Founder at The Business of Story

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