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This book has 1 recommendation
Park Howell (Founder/The Business of Story)This is one of the books I recommend to people looking for a career in advertising.
"The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic ""right-brain"" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.
Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here."