About the book
The old saying that there is no accounting for tastes, which economists generally accept, is the target of Gary S. Becker's collection on how preferences and values form and shape behavior. He argues that past experience and social influence create two kinds of capital, personal and social, and applies them to advertising, peer pressure, addiction and habits.
It is among the titles Eric Weinstein of Thiel Capital showed on Twitter from shelves of books that meant enough to him to bring home.
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This book has 1 recommendation
Recommended by Eric Weinstein (Managing Director/Thiel Capital)
Source: Eric Weinstein on Twitter
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Appears in collections
- Best Books for Economics Study
- Best Books for Managers: You Need to Manage People If You Start Your Company