Against the Odds: An Autobiography - cover

Against the Odds

An Autobiography

By James Dyson

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About the book

James Dyson's autobiography tells how an English inventor designed, marketed and made money from his own invention, a bagless cyclonic vacuum cleaner that does not lose suction, and in the process toppled market leaders. The machine first went on sale in 1993. Dyson recounts years of personal struggle and crises when almost nobody would back him, and credits unorthodox methods, optimism and self-belief for a success that ran against the usual fate of failed inventors and designers. The book is aimed at designers, inventors, entrepreneurs and anyone curious about what it takes to win against the odds.

It appears on David Senra's reading list for Founders Podcast episode #400, The Stubborn Genius of James Dyson.

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