Alibaba’s World
How a remarkable Chinese company is changing the face of global business
About the book
When Alibaba held the largest IPO in history in September 2014, bigger than those of Google, Facebook and Twitter put together, most Westerners had never heard of it. Porter Erisman, one of its first Western employees, tells how the company built a customer base larger than Amazon's and came to handle most of China's online commerce. He follows Jack Ma, a former schoolteacher who failed the college entrance exam two times, from obscurity to founding Alibaba, and recounts surviving the dot-com crash, facing down eBay and Google, dealing with an unpredictable Chinese government and putting up with poor advice from foreign experts. Erisman reads Alibaba as a sign of a business world tilting East, toward emerging markets and nimble entrepreneurs.
The Golden Concepts co-founder Vanessa Keng suggested it as one of two books for business insight.
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This book has 1 recommendation
Vanessa Keng (Co-Founder/The Golden Concepts)
For business insight, check out Alibaba's World by Porter Erisman and Originals: How Non-Conformists Move the World by Adam Grant.
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