About the book
The subject of Pia Silva's guide is turning existing knowledge into a profitable service business, without startup costs or a formal business plan. Silva recounts how she and Steve went from $40,000 in debt and 100-hour weeks to $500,000 over the following 12 months, earned by selling their services with no paid advertising. The guide covers escaping the me-too label, attracting top-tier clients instead of chasing work, charging more than competitors while still winning, and pricing services for personal freedom. It includes formulas, worksheets and probing questions. The intended readers are employees who want to become their own boss and self-employed people who have struggled to find clients.
Little Pim founder Julia Pimsleur endorsed it as a roadmap to earning well from a services business or personal brand in a smart, authentic way, and Diane Diresta of Diresta Communications praised its strategies for standing out and becoming more profitable.
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This book has 4 recommendations
Julia Pimsleur (Founder/Little Pim)
Finally, a book that tells you how to put up a velvet rope in front of your business and get more of the clients you want and deserve! Whether you're building a services business or a personal brand, this book provides a roadmap to making bank, in a smart and authentic way. Pia is a total pro (and a laugh riot). I can't wait to recommend this book to every entrepreneur who feels stuck. Pia got unstuck, and so can you.
Diane Diresta (Founder/Diresta Communications)
Badass Your Brand gives the reader in-your-face strategies to stand out, build your brand, and be more profitable. Full of creative ideas, Pia shares her journey from debt to success as she discovered how to be a badass by thinking differently, pricing differently, and designing the life of her dreams.. This is the one book every start-up or seasoned entrepreneur must read.
David J. Dunworth (Founder/Marketing Partners LLC)
Pia has struck the perfect chord for small business owners, or those attempting to market themselves. I was so impressed by this Badass Brands book, I plan to re-brand my own business. As a marketing agency, we're all vanilla, even the specialty firms like mine. Her 4-legged approach is perfectly laid out, understandable and interest-peaking. Following this format can definitely separate the porcupines from the fish. I love everything about Badass Brands and can't wait to be one.
B. Jeffrey Madoff (Founder/Madoff Productions)
Full disclosure: Pia and I have spoken at events together. Her book is like hearing her speak; candid, funny, and badass. She learned by doing, by making mistakes, which gives her an understanding and empathy for the struggles businesses go through. To read her book is to spend time with her. It's fun, informative and insightful. You'll like her. You'll like her book because like her, it's authentic. It's a great handbook for entrepreneurs who want to learn how to navigate the rocky shoals of business.
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Julia Pimsleur, Diane Diresta, David J. Dunworth, B. Jeffrey Madoff