About the book
Consumer behavior expert Martin Lindstrom examines how companies appeal to all five senses, not just sight, to sell products. His examples include the new car smell that comes from a factory-installed aerosol can, the trademarked Kellogg's crunch engineered in sound laboratories, the click and aroma of a newly opened Nescafe jar, and Abercrombie & Fitch jeans that many teenagers recognize by their fragrance. The book draws on a worldwide study Lindstrom carried out with the research institution Millward Brown, and shows how successful brands combine touch, taste, smell, sight and sound. Lindstrom brings more than twenty years of hands-on marketing experience to the subject.
Web designer Marius Ciuchete Paun read it on a seven-hour flight to Miami in 2005 and said it showed him how strong brands use the five senses to build their audiences.
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This book has 1 recommendation
Marius Ciuchete Paun (Web designer)
I read it back in 2005 while I was on the plane to Miami (I didn’t had issues reading a whole book during a 7 hours flight, back then!). It made me understand how powerful brands build their audiences using the 5 senses.
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