Breakpoint
Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
By Jeff Stibel
About the book
Brain scientist and entrepreneur Jeff Stibel looks at the internet through biology, arguing that every network, from the human brain to Facebook and Google, eventually reaches a breakpoint and collapses. Quality rather than size decides survival, he says, noting that the mosquito, not the lion, is the deadliest animal. A breakpoint can also be a step forward, when a network trades quantity for quality. Stibel describes how strong companies use the brain-like traits of the internet to gain an edge through better websites, cloud computing, social media, monetization and a shared collective consciousness. His examples include cows that text farmers and prime New York real estate given over to computers.
Michael Dell put it on his list of business books to read now, noting that Stibel uses biology to warn that all networks break and that firms which understand networks will gain an edge.
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Michael Dell (CEO/Dell)
Stibel, a brain scientist, uses biology to warn of the inevitable breaking point of all networks, including social networks and the network of networks--the Internet. However, the wave of new technologies on the horizon will show us the way forward and bring competitive advantage to the businesses that understand the nature of networks.
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