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This book has 4 recommendations
Glenn Taylor (Owner/ChromaGraphics)
This book belongs in the hands of every small business owner serious about beating their competition and becoming more successful than ever imagined. Building a Big Small Business Brand shows how with real-world examples and plenty of eye-candy to make it worth reading over and over again. It also belongs in the hands of every graphic designer, providing tools to help communicate to their clients the ever increasing importance of branding.Marco Giancroce (CEO/Morevent Heating, Cooling & Plumbing)
For many small businesses, branding is the last thing owners ever think about. It's just not what we do. If you follow Dan's advice, you'll be capable of creating a memorable brand and image that big businesses (Fortune 500 companies) spend countless resources on. This book helps you manage your branding at a level most professional businesses can never achieve.Diane Sanfilippo (Owner/Balanced Bites)
As a business owner, author and Certified Nutrition Consultant, I know firsthand how challenging it is to manage a marketing plan while keeping up with a day-to-day business tasks. Dan s book contains solid tips that simplify this process and demystify the brand strategies that elude so many businesses.Lamont Goldstein (Owner/All American Plumbing, Heating & Cooling)
I am a small service business entrepreneur of over a decade and a half. Having survived the recent recession without layoffs and mostly staying in the black, I considered myself lucky and well-skilled in great customer service and business sense. It was not until this year that I came to the realization that our homespun clip art logo and poor branding had been holding back our growth since the day we opened our business. A survey revealed that 45 percent of people in our rural town who had not used our services did not know who we were.
Our new truck wrap design was turning into extreme frustration, and I saw our logo, which I thought was unique, on a bail bonds company! Talk about an eye opener! Building a Big Small Business Brand, is invaluable to new and seasoned entrepreneurs alike. The proven concept of building a brand around a memorable, unique logo especially in small business is priceless. My only regret is waiting for 16 years before being educated by Dan and his book. This is a must-read for potential and existing small business owners. I just hope my competitors don t get wind of this.
Amazon description
A professional logo design serves as a solid foundation for your brand: conveying expertise, delivering a brand promise, and creating an expectation for quality. In today s cluttered marketplace, the importance of your small business brand cannot be underestimated yet most small businesses put little time and money into developing their company's logo and branding strategy.
In this book, Dan Antonelli provides straight talk for small business owners as he sheds light on your company s biggest asset: your brand - and logo design. Learn industry secrets for selecting and working with a reputable design team, creating a logo design that stands out, promoting your brand promise, and building a small business brand that outshines competitors. And, if you've enjoyed business success in spite of a mediocre logo design, this book encourages you to rethink the power of professional branding and its impact on your bottom line.
Dan Antonelli is the creative director of an advertising agency focused exclusively on working with small businesses. In this book, he shares his experience in helping over 750 other small businesses build brands, and how branding and effective logo design has been crucial to their success. By explaining how the logo design is central to all small business brands, the book graphic illustrates with case studies how a successful brand can be constructed.
While most books on branding deal with large corporations and how their brands were built, this book is focused on small business branding. With over a hundred sample designs, and case studies for several different types of businesses, the book clearly illustrates practical small business branding. From service businesses, such as contractors, to professional firms and everything in between, there's real-world examples of how a small business can build a brand.
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Glenn Taylor, Marco Giancroce, Diane Sanfilippo, Lamont Goldstein