Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies

Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake?

Entrepreneurship is not what most people think it is. The myths that permeate our culture about founding a company causes countless people to throw away money, destroy relationships, and lose precious years of their life--all without a successful business to show for it at the end.

At the same time, giving up on entrepreneurship means ditching the greatest engine for personal advancement, freedom, and fulfillment the world has ever known. So how can you become an entrepreneur without giving up your health, your security, your friends, and your sanity? Building on Bedrock is about answering this question.

This book focuses on how and when you should take the leap and whether entrepreneurship is even the right thing for you in the first place. Building on Bedrock dissects the who, what, where, when, why, and how much of many the world's most successful self-made business people like Sam Walton, Walt Disney, and Estée Lauder--revealing the little known details of the stories behind the unequivocal success of these modern figures.

Building on Bedrock also uncovers a connection between happiness and business results that most experts overlook.

What are the keys to your future success? What you discover may surprise you.