Building on Bedrock

Derek Lidow, author of Startup Leadership, notes that over half of working people will try entrepreneurship, and argues that myths about founding companies cost many of them money, relationships and years. Drawing on research, he examines the who, what, when, where, why, how and how much behind self-made figures such as Ray Kroc, Estee Lauder, Walt Disney and Sam Walton, asking whether luck, talent, passion, charm or a rich uncle explained each success. The book weighs when to take the leap and whether entrepreneurship suits a person at all, as founder, co-founder or investor, and links happiness to business results. Fast Company named it one of the best business books of 2018.

Doug McMillon named it in a Facebook post about the books he read that year.